Promotion Products are Really Cheaper?

Nowadays, it is an extremely common phenomenon that lots of businessmen or large companies use different promotion methods in order to attract consumers. One of the methods is sending promotional flyers, all of them are written these words “lose money in business sharply, reduction sale, opportunity seldom knocks twice”. The reason why businesses take so many efforts in propaganda is to attract the attention of consumers, all the words they said is to make consumers feel their goods are really cheap, if they missed this chance, consumers will lose a lot. Therefore, once on festivals like Christmas Day, Spring Festival, all the plazas and markets are huge crowds of people. On the eve of Christmas Day, girls even do not sleep to wait for the time that the markets reduce the price of products; panic buying is very popular and common on festivals. But all of these should contribute to the mind that every consumer wants to buy something with high-quality at a low price. For one thing, many people cannot afford many products, but they desire to own it. For example, many young girls like jewelry, but they don’t have enough money, they always go to flea market to buy some cheap jewelry beads and jewelry tools to make ornaments by themselves on wholesale online. When heard about discount of a famous jewelry brand, they would be very excited and anxious to buy it. Because this kind of delicate jewelry is like a fiction for them that they cannot get it easily. So most of them do not want to miss the chance, as we known, girls are fond of beautiful things, especially for jewelry. Is this kind of jewelry really cheaper than normal business hours? Do consumers really get a lot of benefits? And do businessmen really lose lots of money? Maybe you have the experience that when you go to different markets, you may find the same product has different price. So the market first enhances the price and then gives a discount. Many irrational consumers desire for cheap goods, but they do not think that there is no free lunch; the ultimate goal of business is for profits. In promotion, some businesses have already raised the price of the commodity before discounts for goods. “Discount” “bargains are just as bait, if there is no other shopping mall for comparison, the consumers will not know they do not save money, but get loss. There are also many businesses offer free trial, free gifts and other promotions to attract consumers. When buying cosmetics or clothing, if you want to get the gift, you not only need to achieve the amount of consuming money, but also to purchase specified goods. Many consumers, especially female consumers, the sight of discount, the word “promotion” will trigger the impulse of purchasing. They do not know that merchants take advantage of this psychology to seduce consumers. As a result, we should have a rational, scientific consumer mentality when face of promotional activities. You should be clear of your own shopping needs, do not consume blindly. Discarding the mind of buying cheap is to avoid suffering greater losses. In addition, it is better to select one of the large shopping malls with good reputation, which would effectively avoid unnecessary negotiations with businesses and eliminate your anxiety of shopping.