Most online marketing tools require some type of writing, and oftentimes the writing needs to be done on a consistent basis. Small business owners often ask me what they should do if they either don't have the time to write or if writing is just not their strong point. You may be wondering as well what are some types of content that you can outsource to a professional writing service. In this article we'll cover 3 possibilities...
If you are a small business owner, chances are you've heard that having a website is not enough. After you create your website your next step is to market it using one or more online marketing techniques.
Most online marketing tools require some type of writing, and oftentimes the writing needs to be done on a consistent basis. Small business owners often ask me what they should do if they either don't have the time to write or if writing is just not their strong point. You may be wondering as well what are some types of content that you can outsource to a professional writing service. In this article we'll cover 3 possibilities:
1 - E-Books
E-books are electronic books. People will sometimes sell them on their websites as products, or offer them for free to entice people to sign up for their newsletter or subscribe to receive updates to their blog. E-books can be of any length--they don't have to be hundreds of pages long. You could have an e-book that was just 10 pages, or 20 or 50.
You're probably thinking, "Me write a book? Are you kidding?"
Writing an e-book of any length is a daunting challenge for most people. After all, if you're trying to sell this book, you want to be sure that it sounds professional and offers excellent information.
If you don't have the time to create your own book, you can outsource the writing to a professional writer. A qualified professional writer will be experienced in doing research and in organizing the material into a logical order, no matter what the length of e-book. The finished e-book is something that you own exclusively and can claim authorship of. You simply employed someone else to write it on your behalf.
2 - Blog Posts
A blog is a great addition to your online marketing strategy. Search engines love a freshly updated website (such as a blog), and readers do as well. The only problem is coming up with content for the blog. In order for the blog to be successful, you'll need to publish posts on a consistent basis. First, decide how many days a week you'll publish, and then decide which days your blog posts will come out on.
You can turn over the responsibility of creating blog content to a writer that you hire. That way you'll sort of put your blog on autopilot. You won't need to keep after yourself to write 2, 3, or more posts a week. You won't have to do the research, or the writing, or the proofreading. All you need to do is tell the writer how many posts to write and what topic to write on.
You can of course do exactly the same for any blog, not just your own - for example, you may be guest posting on other people's sites, and having them link back to you in return.
3 - Press Releases
Press releases are another way to drive traffic to a website. They work differently than a blog in that the press releases are submitted to special websites that distribute the press releases to a variety of online publishers. The idea is to get the press release published on as many web pages as possible. When you write a press release, you're creating a piece of syndicated content, which means that it is meant to be published on other websites outside of your own, much like a syndicated column in a newspaper will appear in many different newspapers across the country.
A professional writer will be aware of the special format that a press release should be written in. This type of content should also be written in the third person and contain quoted material. Press releases look different from any other type of marketing material. Many times, people who are marketing their websites will distribute press releases on a regular basis to help drive traffic to their websites. Press releases tend to rank highly when they are first distributed, because they are considered "news". So if you target a specific keyword in your press release, it has a good chance of ranking highly in search engines, at least for a little while.
Enlisting the services of a professional content creation service can save you time and help market your website. While you're not writing, you're free to focus on other areas of your business, all while knowing that your blog, your press releases and your e-books are being written for you with a level of quality that you can be proud of.
Have you ever outsourced any of your writing? If so, what did you let a professional writer write for you?
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