Impact of COVID-19 in the bakery industry

COVID-19 is affecting the bakery industry in a significant way. Since COVID-19 has affected every facet of life, the bakery industry was also expected to be impacted. Many exotic items which were being sold earlier but were reportedly unhealthy for consumption are being shunned by customers by and large. The good news is that new bakery products such as multigrain, healthy products, and nuts are being consumed in massive quantities. People are purchasing more bakery products in larger numbers, due to a huge variety since it has been observed that people suffering from lifestyle diseases such as obesity, high blood pressure, and diabetes are extremely prone to infection.

Due to the massive rise of lifestyle diseases, the Indian consumer is putting up their health on the top list of priority. As per medical studies, around 75 percent of Indians have put healthy consumption as a top priority than earlier. The good news is that this healthy pattern of eating will continue after COVID also. The economics of the bakery industry has presented a mixed picture. In some items such as croissants, profits have nosedived, but in other sectors like healthy food such as grain biscuits, profits have soared. Now let us scrutinize the impact of COVID-19.

• Safety standards have been greatly enhanced in the process

COVID-19 has greatly enhanced the safety standards in the industry and also the bakery place. Hygiene control and the proper maintenance of the machines are extremely crucial in producing bakery products. The ideal issue is to protect people’s health by using a hygienic and clean environment. The entire equipment which is used in the bakery is first audited and sanitized regularly and any signs of decline must be immediately notified. It is observed that lots of hazards in the production process are avoided by implementing pest control, cleaning, and waste programs. In the whole bakery, the entire people involved in the chain starting from the employees to the top managers should follow the precautions for keeping a healthy environment.

• Multigrain bread will rule the charts

One of the mightiest repurcussions of COVID is that of consumption of multigrain bread. due to COVID is that of consumption of multigrain bread. Consumers will use more and more specialized, multigrain, wholegrain, and ethnic and seeded bread. All this occurs due to consumer’s desire for fresh and healthier products, which are more nutritious and also have complicated profiles. Firms will always manufacture healthy and durable products. When you use less ragi and millet this will lead to the precedence of using regular flour over the baked flour segment. So many bakeries have commenced the production of multigrain bread due to very high consumer preferences.

• Bakery purchases will continue to skyrocket

Due to ever-expanding health awareness, there is a huge awareness among Indian consumers to do impulse purchases like a bakery. Brands are utilizing this opportunity by adding health benefits and also making baked goods that are commensurate with healthy lifestyles, for removing the guilt present inside the country. You will also look for brands that provide products for satisfying their appetite for indulgence and can satisfy their guilt with health benefits.

• The healthy biscuits category will get a boost

Another significant impact of COVID is on the healthy biscuits category. It has gained prominence due to the issue of availability and affordability. The players in the industry have introduced the fiber intake concept and very quick biscuits for very high metabolism. Sugar levels in the blood and cholesterol level are maintained to prevent the body from facing diseases and diabetes. So, firms focus on ingredients that are innovative and respond to the transforming requirements of consumers.