A look at the faceoff between GSP RushFit and TapOut and our changing workout tastes.
The fast rise to popularity of the “total body” and “extreme” work out approaches has brought with it the requirement that home workout programs be more sophisticated and in depth than at any other time previous.
People have gravitated towards the burgeoning world of cross fit. These workouts are generally done in groups and require short and long-term endurance, strength and mental toughness to complete. Talking to users, the popularity can be attributed greatly to the fact that people fell like they are getting a large return for their money and time invested. A total body focus means no agonizing over specific body parts in the gym for hours on end. With the synergy move approach done at a high intensity, all the guess work is taken out of it and you leave with a feeling of real accomplishment that gives you a mental boost for the day.
These outcomes were unquestionably what were intended when George St. Pierre and Erik Owings conceived and executed the release of the GSP Workout DVD program known as RushFit. The idea was to take the all-encompassing experience of training your body for a mixed martial arts fight but without having to leave your home.
The GSP Workout DVD system has been drawing above solid reviews to a level P90X never achieved. It is pretty early with GSP RushFit being released slightly under 2 years ago, but the program definitely has people excited.
The other aspect of the GSP Workout DVD program is that features variances to allow for basically anyone at any level of fitness to take on the challenge and then step up. So success has come fast and seemingly easily because the product was well considered. What was inevitable was that there would be challenges in the home MMA style market. TapOut brings you the same principles at a slightly higher price but with more variety. It is creating buzz on it’s own.
It is hard to visit any site that is exercise related or sports focused, where you aren’t seeing pop up banner ads for either workout. They are both going after the same customer. TapOut sought a variation from RushFit by not requiring the use of weights. It also sells at a price point about $30 higher but offers 12 workouts rather than only 7. RushFit will likely try to maintain the close alliance with the well-regarded P90X workout by focusing on how it gets similar results. In future articles we’ll look at marketing strategies, differences in the workouts themselves, and which is most likely to prevail.
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