3 Ways to Integrate Facebook into Marketing

Dec 7
10:51

2009

Kristie Lorette

Kristie Lorette

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Facebook as a marketing platform for your business provides a multitude of ways you can use it and integrate it into your overall marketing efforts. W...

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Facebook as a marketing platform for your business provides a multitude of ways you can use it and integrate it into your overall marketing efforts. With more than 200 million people (and growing) using Facebook,3 Ways to Integrate Facebook into Marketing Articles it opens up a huge audience for your business. Don’t be fooled into think that all 200 million are your potential customers, but even if a small percentage of this number is your target audience, Facebook opens up the door to audiences you may never not otherwise have reached.

Profile & Strategy

In order to start reaping the benefits of Facebook, you have to put up a profile. Once your profile is up in running, you need to have a strategic plan in place on how you’re going to harness and utilize the power Facebook can add to your business marketing. One of the main points of the plan is consistency. When you commit to using Facebook as part of your marketing strategy, you have to use it on a regular basis. This means posting updates on a regular basis.

Place an Ad

Facebook offers pay-per-click ads for businesses. The difference between placing an ad on Facebook and another platform is that Facebook allows you to highly target very specific groups of people. If you want to target working moms of two or more children in the Kendall area of Miami, Florida, the advertising tools on Facebook allow you to target this very specific group.

Repurpose Existing Content

For those of you who are already producing content such as blog posts, articles, podcasts or videos, Facebook is another outlet for sharing this information. It broadens your reach and allows you to touch people you may not otherwise ever have a chance to get in front of. There are various ways you can accomplish this. There are even ways you can put it on autopilot.

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About the Author

Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.