The latest statistics show that the 45-64 age group grew seven times faster than teenagers when it comes to texting on mobile devices.
TEXT will soon be a legitimate channel to communicate with clients, enabling them to request a catalog, enter a sweepstakes, or buy products whenever and wherever they see an advertisement, without calling an 800 number or going on line.
Customers are already texting:
Using TEXT as a response vehicle allows “ground floor” entry into this new channel, without concerns over privacy. The responders have “raised their hands”.
The big player in the TEXT space is a company called ShopText. By utilizing cutting edge technology every marketing channel becomes interactive. By connecting retail, direct, email and mobile media with payment authentication, order processing and CRM, Shop Text creates another touch point to increase sales and improve loyalty.
Many companies have begun to offer small discounts in hopes of increasing holiday sales. To get in on this holiday boost, you can offer a promotion code for an online or in-store discount (ie: $5 off, free shipping, 5% off). ShopText is seeing anywhere from 20% to 40% coupon & promotion code redemption.
Companies who have offered a package are seeing overwhelming response. For instance, in major magazine, offering a health & beauty package, sold out of 10,000 units in less than 36 hours.
ShopText’s use of the TEXT channel is only part of the road map for success. Integrating the other channels and with seamless technology creates a powerful new way to interact with customers.
Little Know Tips to Improve Data Hygiene Processing
As the multi-channel marketplace grows in complexity there are a few bedrock principles that continue to make sense.The mystery of channel preference
It is increasingly more difficult to manage communication with customers and prospects because of the following conditions; new channels are introduced as technology advances, old channels are made obsolete and perceptions change, branding and image are no longer controlled solely by that company or it’s marketing department, and the pace of business in general is accelerating.Getting “hands on” with today’s marketing efforts
For many years the operations and activities of the catalog marketers have stopped as their data files have been delivered to their services bureaus or printers.