Marketing With Promotional Mouse Mats

So deciding if promotional mouse mats are the right marketing tool for your business is the absolute first step you must take before deciding on any designs.

Clearly some companies are more suited to using promotional mouse mats for marketing purposes then others, and surprisingly it makes more of a difference who your customers are rather then what product your company produces; although this is not always the case. So use common sense and a little bit of discretion when making the decision about whether or not to add promotional mouse mats to your marketing campaign.

As stated before your current customers are really one of the more important indicators of whether or not you should be using promotional mouse mats in your marketing campaign. For instance if your customers never touch a computer in their work environment providing them with promotional mouse mats would be a bit of a waste, and probably be seen as useless or foolish by the customer. In the end this could end up generating your company bad PR rather than a good PR.

If however you know for a fact that many of your customers do use computers then giving them promotional mouse mats may be a good idea. Of course not all of your customers are the same, so you will probably want to decide whether or not to use promotional mouse mats based upon whichever number is larger; the number of customers who do use computers, or the number of customers who do not use computers.

The exception to the above rule is if your company is in the computer or technology business. If this is the case it stands to reason that all of your customers use computers, however even if they don't it is still expected that you will pass out promotional mouse mats because of the fact that you are a technology or computer company. Because of this you do not have to worry about collecting customer information as to whether or not they use computers before making a decision about whether or not to use promotional mouse mats as part of your advertising strategy. Instead you are free to make whatever decision fits within your company's advertising strategy and vision.

If you do decide that promotional mouse mats are a good fit with your company and your companies customers you will then need to start the design phase and come up with a promotional mouse mat that fits your company's corporate image, as well as the image you wish to project with this new tool in your advertising campaign.

This is not an easy task, but it is also not a very difficult task. Rather it requires a little bit of time, some effort, and a good relationship with your manufacturer so that you can see your design fully realized in materials that are both robust and durable, as well as affordable. A good manufacturer will help you take the design of your promotional mouse mat to the next level.