Using Exhibition Stands As A Marketing Tool

Choosing the correct graphics for your display stands is the first thing for you to consider. If you are selling a product, then an image should be the main element of your graphics. if you are a company providing a service then a catchy written phrase will be the best option. There are various exhibition stands to choose from including:Modular SystemsModular exhibition stands are built from light metal framework making them extremely portable and easily transported. They are a more costly option, but if you want your exhibit space to really stand out they are a fantastic display. You can use a modular stand to create walls of up to 10 feet for your area; this will help you give off an authoritative presence. Using a modular stand as a backdrop will also help you create a strong theme.Pop Up Banners and Banner StandsA more cost effective option of exhibition stands would be pop up banners and banner stands. They are a lot smaller than modular stands so not quite as impressive but still can be used to create a stylish floor space for vendors on a smaller budget. They are best used with a modular system ideally.Exhibition FurnitureYou can also optamize  your furnishings as an advertising tool, podiums, display counters and computer plinths can be wrapped in prelude fabrics wraps which then can be overlaid with your custom graphics. This again will help with your stands theme and promote a strong image of your company.One very important thing to remember though; if you are using a display counter to display a product then you don’t want your graphics overpowering it. Use Your StaffYour staff can also be used as a visual marketing tool; dressing them in a uniform with your businesses logo can add positively to the image of your stand. If you do give your staff a uniform then it is of course very important that they act in a professional manner during the whole event, even on their break. The Right BalanceThere is a balance for exhibition displays, if you don’t have enough then you won’t build the strong image brand you require; it’s very important you create a positive theme. On the other hand you can have to much, you don’t want your space to look cluttered; this will put off visitors from viewing your products and enquiring about them.a[rel~='nofollow']{outline:.14em dotted red !important; outline-offset:.2em;}a[rel~='nofollow'] > img{outline:thick dotted red !important; outline-offset:.2em;}