Why You Should Only Follow One "Guru" At A Time!

There are now tens-of-thousands of folks working part-time,trying to generate enough income to leave their 9-5 and live offtheir online income for good.

But sadly, for most of these people, the reality is that theywill probably scrape by month-by-month, earning the odd commissioncheck, but never really breaking thru' to the "Online Big Time"!

Now as someone who has been fortunate enough to translate thatultimate dream of making enough money 'while I sleep', to give upmy day job (if I chose to), I've been troubled about why otherswork just as hard as me (or harder) online - but never seem to makeit to the holy grail of internet profits.

So eventually I conducted a piece of research using the responsesfrom people who have taken my internet marketing mini-course.

And the results were most revealing...

TOO MANY EXPERTS - TOO LITTLE TIME!

Something that I had long suspected and have even experiencedfor myself, turns out to be absolutely true.

There is a lot of excellent help and advice available out therefor online marketers.

In fact you don't need to look very far and you'll soon bestumbling across internet marketing experts that'll tell youmuch about important subjects like:

• product creation
• autoresponders
• opt-in lists
• follow-up marketing
• choosing the right pricing
• running affiliate programs
• and so on...and so forth...

BUT, confusingly each and every one of these "experts" setsthemselves up to be an authoritative "guru".

And now suddenly (for the average Joe trying to make a good livingonline) the marketplace in advice is overcrowded and *very*confusing.

Sure, a lot of the available information seems to be very good,but where should you start and who should you believe?

Worse still...one expert seems to be contradicting the next andeveryone is SHOUTING so loud that you just don't know what todo for the best (or first).

And the result of all this?

COMPLETE PARALYSIS!

Your online work lacks direction. One minute you're followingguru "A", next you're dipping into guru "B's" advice, but then anemail pops through from guru "S" and what they have to say lookssimply irresistible. Suddenly you are being pulled in so manydirections that you just can't think where to start!

ONE "GURU" AT A TIME PLEASE!

So what should you be doing to build your own successful onlinebusiness?

For me (and for those who I have tutored), the answer has been toselect one 'all round expert' to follow. Find a marketing "guru"who you feel comfortable with. Someone who you've read a littleabout and believe can educate you in the rights and wrongs ofonline product creation and marketing.

Most importantly, take a look at the writing style of the "guru"you are thinking of learning from. And ask yourself?

• Is this a writing style that I can understand?
• Does this "guru" have a natural ability to put a lot of information across to me in a clear and readable fashion?
  
  And most importantly of all...
  
• Has this so called "guru" really done this for themselves? Or to put it another way - do they know what they're talking about?

NOW FOCUS ON THIS ONE PERSON UNTIL YOU'VE ACHIEVED ONLINE SUCCESS

Having answered the above questions and chosen your expert - *follow them* until you have become successful yourself.

If you've chosen wisely, then having purchased some of your gurusinformation, they won't mind when you come back to ask theoccasional direct question.

For example, I frequently receive emails like:

"Michael, I read what you said about XYZ, but could you pointme in the right direction to achieve this other importantchallenge?"

Follow a knowledgeable expert and they won't mind sharing alittle extra information with you.

But, best of all if you concentrate on one person's advice at atime, you are far more likely to make a success of your ownonline business - if only because you won't waste loads of yourtime trying out a little bit from everyone, and being pulled inso many directions that you end up achieving nothing.

To your online marketing success!

Michael GreenDeveloper of the "Create & Sell Products Online" toolkit.