Imagine subscribing to a new digital magazine, only to forget about it by the time the first issue arrives in your inbox. This is a common occurrence, as our busy lives often cause us to overlook minor details. If you've experienced this, you're not alone. Many people unsubscribe from digital magazines after receiving the first issue, simply because they can't remember why they subscribed in the first place. This is where autoresponders come into play. When used effectively, autoresponders can help publishers retain subscribers by keeping their interest piqued.
Autoresponders can be a powerful tool for publishers. They can help to solidify a new subscription by striking while the iron is hot, ensuring that the subscriber's initial enthusiasm doesn't wane.
If you're a publisher, consider creating a "Best Of" issue of your digital magazine. This issue should include subscription instructions at the top and encourage readers to share it with their friends.
Your "Best Of" issue should be made available through an autoresponder email address and promoted at every opportunity. As soon as the issue is ready, notify your subscribers and remind them in each issue that the "Best Of" is available. Interestingly, some subscribers may download your "Best Of" issue multiple times.
While your current subscribers will appreciate the "Best Of" issue, the primary purpose of creating it is to engage new subscribers.
When someone subscribes to your digital magazine, they'll receive a "Welcome" message. At this point, their interest in your content is at its peak. To capitalize on this, include an invitation in your "Welcome" message to receive the "Best Of" issue immediately.
New subscribers will likely devour your "Best Of" issue, ensuring that they remember your digital magazine when the first new issue arrives. If the "Best Of" issue meets their expectations, they'll likely look forward to each new issue.
If you're unable to set up autoresponders on your own domain, there are companies that offer free autoresponder services, such as SendFree.
Implementing a "Best Of" autoresponder can yield long-lasting rewards. The best time to engage a new subscriber is when their interest is highest - the moment they subscribe to your digital magazine.
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