India News: Delivering Unique and Exclusive News

Jul 21
07:50

2013

Rinki Rawat

Rinki Rawat

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The media industry in India is unique in its own way as compared to other countries in the world. We have so many regional languages in our nation as ...

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The media industry in India is unique in its own way as compared to other countries in the world. We have so many regional languages in our nation as compared to the United States or any other country. For example,India News:  Delivering Unique and Exclusive News Articles in US where everybody speaks and reads English, so websites could follow a single model whereas in India it has wide regional languages.  This model that has been successful elsewhere has to be re-modeled to provide India breaking news and expect to achieve widespread success as well.That's why it's not uncommon for India news websites to deliver news in Hindi, apart from English and other regional languages which can be understood by nearly everyone in India. Delivering news for free while relying on online advertising for profits is not a sustainable model for now as the industry is not sophisticated in India. So Television in India is undergoing significant changes in the current environment. If you consider the private regional news, they have followed the foot step of the Doordarshan. They are neither completely entertainment channel nor exclusively news channel for India news. They are following the middle path and claiming themselves an infotainment channels. News - India newsLeading television channels operators, comprehend the behavior of their audience and determine how their audience will react on India breaking news. They unhesitatingly use this to attract the attention of their viewers on their channels. Currently there are many channels in this country. However, channels offering latest India news resort to their maximum us and these news channels regularly try to change the way they deliver these news to their viewers. There can be many different ways, in which exciting news should be delivered to the viewers. Some channels, deliver these latest India news in a very moderate and warm manner. However, there are many channels, who like to exaggerate the news content and try to make it look attractive. At times, they do not have anything special to offer their viewers, and then they offer general events and stories by categorizing them as breaking or special news. But, now time has turned the tide and it has been witnessed that these strategy is repeating and not working much efficiently for the channels to attract the viewers. It is also due to this reason that the viewers are losing enthusiasm in watching India breaking news as they feel it might be exaggerated news rather than genuine news.