Best Guide To Know About Digital Marketing Services Strategy

The first question that comes in your mind is what is digital marketing. So, this article helps you to know what’s what and show you a digital marketing guide. In the early 2000s, firstly it was popularized.

Definition Of Digital marketing

If you are wondering about word digital marketing trends and want to know what it is… so, it is advertising delivered through various digital channels. Channels like social media, mobile apps, email, web apps, search engines, websites, or any new digital channel.

Digital marketing is any form of electronic device marketing products or services.

Because there are so many electronics products this is why it has been around for decades and it doesn't necessarily have anything to do with content marketing, Google ads, social media, or retargeting.

Digital marketing can be done online and offline.

And both are essential to a comprehensive learn digital marketing strategy.

Overview

Digital Marketing services has two main pillars that are online marketing and offline marketing. However, since I will cover online marketing in a separate guide, for the sake of completeness, I will only mention the various areas of online marketing here.

The 7 main categories of internet marketing:

• Search engine optimization(SEO).
• Search engine marketing (SEM).
• Content marketing.
• Social media marketing (SMM).
• Pay per click advertising (PPC).
• Affiliate marketing.
• Email marketing.

Here are 4 great categories of digital offline marketing.

First, this is what I call advanced offline marketing. It is a form of marketing that is completely self-contained but supplemented by electronic devices.

For example, if your restaurant uses an iPad for your customers to create their orders, then this electronic device enhances the offline experience of, say, eating Thai food.

People have used digital media for decades to improve their marketing.

Then comes radio marketing. The next time you hear an annoying and enthusiastic car dealer shouting every word of their ad, thank Mr. Marconi.

Of course, television marketing shouldn't be forgotten either. Television advertising has been around for over half a century (and since 1953 it has also been in color across the country - yes, there was a time before color television).

Finally, the largest and fastest-growing area of offline marketing, with certainly many flops, failures, and failures too: telephone marketing.

Advanced offline marketing

Any product demo is an essential part of your digital marketing services strategy If you have any type of electronic product.

check out the category of digital marketing which has probably been around the longest.

Radio marketing

It's been over 100 years since that first live broadcast of a Metropolitan opera show, and guess what: the radio is still here.

Since radio has advanced fairly well in the transition to the Internet, it has not been as successful as television. And even the old school radio still matters.

Some facts:

 Every weak radio still reaches 85% of the US population.

Listeners listen on average 2 hours a day

40% of all radio advertising spending in the world is in the United States.

About half of the US population listens to Internet radio at least once a month.

Television Marketing

Television marketing is such a Goliath, it probably will never disappear. It is also the industry where most money is spent each year.

Since Google Video evolved into Youtube, the effectiveness of TV ads has rapidly declined.

Who wants to watch a lousy MTV host review a game he has no idea about when he can join 40 million subscribers. Watching PewDiePie not only sparks video games but also delivers hilarious commentary.

Phone marketing

More than 80% of internet users now have smartphones.  In 2014 we crossed the tipping point where more people go online from their phones than from their desktops or laptops.

But before we look at the type of phone marketing you can do to internet-connected smartphone users. Let's take a look at some offline ways to promote your products.