The quality of the landing page that you are promoting within your article is immensely important. It has to provide a very positive visitor experience and leaves a strong impact on a reader so that he or she want to find out more about you and your website and keep coming back for more publications from you.
You should direct your article marketing efforts, aside from increasing a number of backlinks to your website, toward increasing your click through rate as well. Every click on your resource box may result in a new happy customer or prospect. Therefore, the quality of the landing page that you are promoting within your article is immensely important.
It has to provide a very positive visitor experience and leaves a strong impact on a reader so that he or she want to find out more about you and your website and keep coming back for more publications from you.
In order to achieve this, firstly you have to make certain that your website is a top-notch and that it provides easy to use interface and is self-explanatory in every aspect. First impression is very important and very strong, especially if it is a bad first impression. If your visitors found incomplete, messy or confusing landing page, which you have left to finalize later, you should not expect them to return. Ever.
Providing a positive experience for the readers in your niche is not as complicated as it may seem at first glance, but it will require from you to do some research on what the needs and expectations of your prospects are. Often, readers themselves are not certain about what they are looking for – that is why they rely on different authorities to help them find out. To strengthen your role of an authority in your niche and expert author, you should providing them with enough resources that will help them in whatever decision-making process they are. Here are some useful tips that will help you create just the right landing page.
Be on topic and relevant. If you wrote about kitchen decoration in your article, do not send your readers on the online pet shop website! In order to maintain relevancy of your links, provide only those that highly match and support whatever it is written in your article.
Optimize your website. If the readers have to wait too long for the page to load, they will simply leave. Your responsibility, as a webmaster, is to provide an easily available content, information or service, on fast loading web page that is viewable in every browser. Avoid usage of annoying pop-ups at all costs. If your readers are forced to dig in order to reach your page, it is not really the best first impression that you will achieve.
How To Write Most Effective Article Summaries
Article summaries are being displayed in most article directories, to help the readers decide which articles will best meet their particular interests. Its role is to ignite the readers’ curiosity and persuade them, in a few short sentences that your article is worth their time.
Why You Should Avoid Spun Articles At All Costs
The spun articles are being generated by a number of SEO ‘experts’ who are littering the Internet with this garbage in an attempt to outsmart search engines and avoid the penalty that search engines are giving for duplicate content. Such articles provide extremely lousy user experience and although the words do differentiate from the original copy, they are NOT unique.
Deliver The Promise Given In Your Article’s Title
It is easier than you think to under-deliver in article writing, which is unfortunately a very frequent practice among many expert authors who are submitting their articles to article directories. Above all, you need to be careful what you are promising and how you deliver on those promises.
