There’s No Whining In Sales Or The Lack Thereof

T

he ability to generate revenue (sales) and create profit requires action.  In this area, achievers (my word for the real stars of business) are busy doing; doing what prepares and places them in a position to achieve.

Incredibly, a lot of business development people keep wishing for dramatic improvement in their revenue generation without doing anything dramatic.  I hope this doesn’t describe you.  Still, it does describe the majority of the you’s that I encounter.

Over the years, I have created and presented many different and specific recommendations for clients to increase sales and create profit, all of which required action.  So, for your convenience I have brainstormed a list of 7 action items (note the word action) below.

1.     Over Communicate; by having multiple, enthusiastic, engaging and positive contact with customers and prospects, you will either get more business now, or be first in mind when they pull the trigger.

2.     Create Experiences; get past presentations, consultative selling creates experiences.

3.     Get A Mascot; like Disney, find a way to identify (market) your organization with a celebrity / mascot / small friend.

4.     Beware of Common Sense; breakthroughs require you to question historically based biases to find new opportunity.

5.     Avoid perfection; good beats perfect.

6.     Don’t Correct Weaknesses; determine what your one or maybe two major strengths are, and build on that.

7.     It’s Not On Sale: If you make buying your product or service about price, your success or failure will be determined by a negative relationship.

I know that 99% of the you's reading this will not do them all and 80% won't do any.  The you’s who do few or none should report to the ranch to be branded across the forehead with 'I Took No Action’, so the rest of us know to slap you silly when you whine about the lack of sales or profit.