Help With Search Engine Optimization

Creating a website or blog is usually pretty easy, but if you are trying to make money online you will need to build traffic and one of the best ways to do so is by ranking well for keywords that accurately represent your presence.  Search engine optimization is the process of changing your web presence and building links in order to rank well in the major search engines Google, Yahoo, and Bing.  The reason you should focus on these three search engines is they have the majority of search traffic. Out of these three you should mainly focus on Google since it has sixty percent of the worlds search traffic.  To begin receiving free website traffic from Google you should first focus on getting indexed then choose keywords which people would search for to find your product or service.

When choosing keywords one of the best free tools to use is Google Adwords Keyword Tool.  This tool allows you to find the amount of traffic for any keyword you input.  Another nice thing about this tool is it will bring up 99 related keywords which may have more traffic and be more related to your presence.  Once you choose ten or so keywords optimize your main page for the highest traffic keywords.  To do this you will need to place the keywords in the URL, meta titles, and headings.  This will tell Google and the other major search engines that your website should be ranked for the keywords.  This will only be the beginning of the search engine optimization process to take the first spot for keywords with traffic you will also need to begin building keyword optimized links.

There are many ways to begin building links towards your website.  In very first stages of search engine optimization and internet marketing you should focus on getting indexed.  To get indexed in the major search engines you should build a few links on pages that are already indexed.  Google, Yahoo, and Bing will find the link and follow it to your presence.  Article marketing is one of the most productive free link building activities and if you write well the link building potential is limitless.  When article marketing be sure to publish the article on your presence first so Google will rank your presence for the title rather than the article directories. 

Once you have the article published on your website submit your article to twenty or so article directories.  This will be enough to ensure that your article will be found and read by potential customers and publishers.  The power of article marketing comes from republishing rather than the article website directly. Don’t judge the success or failure of an article marketing campaign until you have given the article enough time to be found and published by publishers.  Another link building source you should use is link exchanges.  One of the easiest ways to go about finding related websites that want to exchange link is using the free resource linkmarket.net.