The internet is flooded with advertisements for search engine optimization (SEO) services and training courses promising to secure a top 20 listing for your website. These ads are often persuasive, backed by seemingly logical theories and testimonials from satisfied clients. However, the real proof of their effectiveness lies in the current ranking of their own website on various search engines.
Each search engine has its unique way of ranking websites. A high ranking on one search engine does not guarantee a similar position on another. In fact, it could be quite the opposite. Keeping up with the constant changes in ranking algorithms is a daunting task for any webmaster. This is where the services of skilled and knowledgeable SEO specialists become crucial.
Recently, I came across an article that seemed well-researched and informative about search engine placements. The author seemed knowledgeable, and her website was filled with compelling content. She was offering an 84-page report for $75, promising to guide users on preparing their sites for top 20 listings.
One of the key points she emphasized was link popularity - having other sites link back to yours. Intrigued, I decided to check the link popularity of her own marketing site using the AddMe site popularity service.
To my surprise, her site had zero backlinks. I checked other pages on her site, and the results were similar or worse. This was puzzling, considering that most sites can easily secure twice as many links without much effort.
The ultimate test of an SEO specialist's credibility is their website's ranking on search engines. I examined the meta tags in the source code of her main page, which were filled with relevant keywords. However, when I searched these keywords on various search engines, her site was nowhere in the top 30 listings.
As she herself stated in her article, "if your web page is not in the top 10 to 20 listings you might as well not be listed at all". Why would anyone want to spend $75 on a report written by someone who doesn't practice what they preach, or worse, is misleading us?
There are undoubtedly many knowledgeable individuals who understand search engines well. However, before you invest your money in their services, make sure to verify their claims. Check their website's ranking on various search engines and the number of backlinks they have. Remember, the proof of the pudding is in the eating.
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