The Spread in Fashion Circle

Throughout the history of the development of fashion, only on the early shows, the brand was not so keen to create public opinion topic. People dressed up and went to the show, the photojournalist and comments were subsequently published in newspapers and magazines to cater to the public curiosity and attention of the public. Besides, modern communication network was not yet fully formed. More importantly, at that time, the majority of customers were aristocratic celebrities. Many of those who attended the fashion show had a higher social status than entertainment stars. Compared to unrealistic gossip and the avant-garde concept, they were obviously more concerned about the texture, style and cut of clothes. However, with the rapid rise of the majority of the middle class of the Western world, this trend was soon replaced by the new situation. In 1937, inspired by the surrealist mater painter Salvador Dali, the Italian couturier Elsa designed her famous Lobster dress, which was a pure white skirt. Since she had superb tailoring skills, and the combination of art undoubtedly propelled her to a higher status in the modern industry. After that, almost all brand designers learned this trick. After the Second World War, the modern industry entered into a golden age characterized by Christian Dior and New look. Unprecedented consumption boom let fashion industry which was confined to the rich ladies gradually reveal the tremendous commercial value. The true meaning fashion industry began to take shape. And with the further development of modern means of communication as well as increasingly fierce inter-brand competition, bold shows to win public appreciation had become the common sense and required course of designers. All kinds of fashion brands cannot escape from making fresh topics in order to win social concern. When we look back into the history, it will be clearly found out that the history of the development of fashion is actually the evolution of show. It is just to give different visual feeling to different people in different era. All kinds of brand shows have long been common. Those designers are not so naive to win the hearts and minds of critical style editor by virtue of a super star wearing super high heels and magnificent jewelry. The only purpose is to get propagation effect on the network. Obviously, blind adherence to the refined taste or high fashion cannot reach this goal. Even if those stars wear cheap charms from charms wholesale market, people will also spread the information, because they are much more interested entertainment news rather than fashion trend. That’s the origin of show and stunt in fashion circle. In an era that fashion magazines had fully controlled the fashion world, the luxury goods group ultimately controlled fashion magazine. However, no matter fashion experts, fashion icon, we should recognize we are about to enter a geek and nerd world. Those not proficient fashion people will become more capable to speak, thus affecting the pattern of modern industry. People are no longer interested in tickets for a Fashion Week, because they can watch all the latest show video anywhere, anytime and any position, no traffic jams and no bad air.