Adidas Porsche Design will Extend its Store Development in Chinese Market

China is hopeful to be the largest market of Adidas Group. The German sports products manufacturer, Adidas has gained great confidence from Chinese market, which may turn out to be its global largest market instead of America in the future.Yesterday, Adidas release the fourth quarter's performance report, and Adidas' gross sales has been increase from the same period of last year's 2.93 billion Euros to 3.26 billion Euros, with 11% growth rate. Rrtained profits has been grown from the corresponding term of last year's 7 million Euros to 18 million Euros. The increase to a great extent, benefited from China, Russia and North America's favorable performances. Heller asserts that 50% of Adidas Corporation's sales increase will be originate from the aforementioned markets, and Chinese market's sales performance will be especially significant.Adidas opened 1175 sub branches in China last year. At present, they have 6700 sales outlets, and the corporation's annual sales amount in Chinese market has already surpassed 1 billion Euros. Adidas will continue to expand investment, enlarge online marketing platform and extend the warehousing logistics market in China. It has been expected that Chinese market sales will be increased with double-digit in 2012. Thanks to wholesale, retail and other businesses' double-digit growth, Adidas group's sales revenue in the year of 2011 was increased 13% than what they had expected, which reached 13.3 billion Euros, creating a new record high. Adidas had anticipated in last year's November that being benefited from the final match of European Championship and London Olympic Games, in the year of 2012, the corporation's earnings per share would be added 10% to 15%.Owing to the double-digit increase of sportive expression series and sportive fashion series, the Greater China region's marketing revenue achieved 1.229 billion Euros, rising 23%, which turned out to be the most rapidly growing region. Colin Currie, who is The Greater China region's managing director of Adidas Group, said: "Adidas has created a sound environment for development in China, and while we offer the up-to-date Adidas sportswear, we have tried our best to let retail outlets' stock maintain a natural fitness.Despite the high uncertainty of global economic outlook, but thanks to the group's high exposure degree and retail businesses' future expansion in fast growing emerging markets, sales businesses' development will be beneficially effected.Adidas' enlargement in Chinese market will occupy a considerable potion of native brands' market. Previously, Nike and Adidas declared one after another that they will enlarge the second and third tier markets' store construction and planed to launch out products which are more close to the second and third tier markets' price, therefore their spearhead are directly into domestic sporting brands' main market. The data reveals the native brands' revenue in the small and medium sized cities takes up 70% to 80% of their general revenue. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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