Nike running and Nike air can be regarded as the synonym of Nike shoes. For most of people, they are not strange. If people love Nike shoes, then they...
Nike running and Nike air can be regarded as the synonym of Nike shoes. For most of people,
they are not strange. If people love Nike shoes, then they should have Nike's logo as well as its slogan in mind. As to Nike's slogan, "Just Do It", with a strong effect to the promotion process, it can be considered as one of the most successful slogans.
"Just Do It" is one of the most well-known slogans in sports field and it appears in all corners of the world. From this slogan, people, especially those young ones, can get a sense of cool. Also they would be stirred by it. In addition; this slogan is absolutely a qualified one. That is, it meets the needs of a slogan, say, short, concise, direct, memorable, effective witty and so on.
This motto can definitely be regarded as one of the most classical one. Different people can get different meaning from this simple, clear and oral motto from different perspectives. Here, Shakespeare's words may be appropriate: there are a thousand Hamlets in a thousand people's eyes. For instance, for a customer, he or she may get the meaning from this slogan, namely, "this is my choice". And I will get it then wear it. While the motto would be understood as "try it" by the businessmen. What's more, in everyday life, with different contexts and situations, different meanings can be worked out. In this way, this slogan would include richer meanings. For instance, we can put it the following words: just do what you aspire to do and don't give up till the success.
The Center for Applied Research (CAR) assumes that Nike's slogan "Just Do It" is likely to be regarded as "one of the most inspirational brand statements of all time".
The Center for Applied Research made a research about Nike company. From this case study, the creation of Nike's slogan can be revealed. In 1988, a meting was held between Nike Company and the Wieden & Kennedy advertising agency. Then this slogan came into the world. Now, when it comes to Nike products, people tend to think of Nike's slogan as well as its swoosh. These two things seem be symbols of Nike products.
The motto "Just Do It" has encouraged most customers to get Nike shoes to achieve their dreams. The young people who aspire to become runners will be incited in the course of training by the slogan on Nike running shoes when they tend to surrender their dreams. Besides, the basketball players will also benefit from Nike air max series which are high-qualified with excellent jumping materials and the endorsement of the famous basketball players like Jordan will prove us that everything is possible. as to Nike's history, it experiences hardships in the process, but the final result is satisfying. Here maybe we can say, if one works hard, and shows great persistence, then success will occur to him or her.
Nowadays, "Just Do It" has been well-known in the whole world.
