Success Story of Nike – The Way it Became the Leader

Today, you can see the craze for its products, not only among athletes, but also among golfers and other sportspeople. Apart from that, Nike shoes and other accessories have also become the favorite fashion products for teenagers. Thus, fashion, elegance and achievements are some of the associated attributes of Nike products.

Early Days of Nike

Phil Knight, the starter of Nike revolution, began merchandising his athletic shoes designs, stores in a trunk inside a car. It is difficult to digest the fact that what is considered as an iconic brand today, witnessed a poor beginning like this. However, it was the hard work of Knight and needless to say, his efforts have paid him a lot.

Story Behind Swoosh Symbol

The present day picture of Nike products is incomplete without the mention of Swoosh symbol. This symbol has been adopted from Greek Goddess, Nike and hence, the name. The Swoosh is believed to be the wing of this Goddess and it was chosen by Caroline Davidson. Caroline was an advertising student in the same University, where Knight was an accounts teacher. The symbol was incorporated on Nike shoes in 1972 and it is a part of the life of sports persons and fashion conscious generation.

Nike - The Ship Floating Ahead

Nike has existed for more than 35 years and is still willing to travel a long distance of popularity. With its products like baseball cleats, sports apparels, sports bags and other finest quality products are being accepted in all parts of the world. Its evolution as a golf manufacturer is phenomenal and it has succeeded in offering Nike golf drivers, shoes, bags and other related stuff.

Nike is the perfect example of a business, which has traveled a long way to become a successful brand. You can invest your trust and money in the manufacturer products to earn comfort and great quality, along with style and desirable returns on money.