The First Outdoor Store of Adidas Will Be Opened in China

Nov 27


Justin Lin

Justin Lin

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According to the latest information, the first outdoor sports store of Adidas will be opened in China. In addition to Adidas, some sports brands are also intending to enter outdoor sports market across the country. From the present situation, the future of outdoor sports market is bright and at a linear upward trend.

German sports leader Adidas (expanded location information) company established the outdoor departments since 1991,The First Outdoor Store of Adidas Will Be Opened in China Articles the outdoor products business over the past few years has not been so hot although it holds the largest distribution network in the world. Recently, Adidas has announced that it would open its first independent outdoor store in China with a high sound.

For this, the manager of the Adidas outdoor products sector Rolf Reinschmidt said in the interview that "Adidas' sale performance was good , with sales of 300 million Euros, the same year increased by 40% in the last year. And I believe that the setting up of Adidas outdoor sports stores will contribute a lot to its plan of entering the outdoor market across the board .

Except Adidas, a stock company with the main business of sports shoes sole research and development, production and sales - Taiya will also invest a lot in its subsidiary of the construction of the RAX outdoor sports brand project, the investment for which is estimated 46.4988 million Yuan, of which the software and hardware facilities cost 6.38 million Yuan, the current funds is 40.1188 million Yuan. Almost at the same time, born in the field of foreign trade processing, Lung Tak Group gathered dozens of partner across the country to have a talk in the name of its newly set up outdoor equipments brand, desiring at the transition into the domestic outdoor equipments market.

Actually, showing optimism on outdoor sports market at the same time for Taiya and Lung Tak Group is not a whim. In early June of this year, Taiya shares had already issued a report titled Analysis of Outdoor Equipments Market and Competitive Potential of Taiya, in which it was found out that Chinese outdoor market was in a bullish trend and that outdoor sports equipment market would grow at the rate of 50% every year, and the potential peaks of it might go beyond 10 billion Yuan.

Thus, with sustained economic growth, the outdoor sports industry has won its spring.

Some experts analyzed that the outdoor sports is not just a popular movement but also an industry with the started scale, the industry is attached to and at the same time has certain influence on movement itself as a whole, which is commonly referred to as "industry chain". But he domestic shoes enterprises are not perfect in their outdoor sports shoes and apparel industry, and minority of them specialize in outdoor sports functional fabrics and exploitation of outdoor sports shoes materials, and there is no formation of the cluster effect.

The relevant data show that in 2001 the size of the outdoor sporting goods market in China there was only four or five million while in the year of 2006 it reached at 2.6 billion Yuan, the average annual growth rate is more than 100%. And in 2010 outdoor sales in China reached 6 billion to 8 billion, the figure is expected to increase to 10 billion Yuan in 2011

Now, although the sales scale gap between individual enterprises is relatively large, the outdoor sports market in China increases at a high speed of 30% every year and investment of the domestic outdoor sports market and consumer groups develop rapidly, therefore, the sales scale between outdoor sports brands and traditional sports brands will be reduced gradually.

Today, outdoor sports has already get out of the sole area of adults, many Quanzhou shoes enterprises, such as Cardway, Mingwei also opened its own outdoor sports shops aiming at entering the youth' outdoor equipments segment based on which they hope to create their own brands in this industry. In the context of adjustment and transformation, to possess a vast development space of outer sports products market becomes the choice of sports brands.