The Consumer Group of Adivon

Dec 6 08:37 2012 Justin Lin Print This Article

Adivon is a successful sports brand. It was showed by the data that its annual profit is 110 million Yuan. At present, the unique style has been created by itself.


It can be known that a pair of Adivon shoes' price is 150 to 200 Yuan on the basis of its data. Its profit each year is 110 million Yuan. People with low income and students are its consumer groups. It aims at pandering to the demand of recreational ugly appreciation from the generation after 80s and the generation after 90s. Its business logic is that if you have Adidas,Guest Posting and then I have Adivon. In the third-tier and fourth-tier markets with fuzzy brand realization, Adivon does not have the copycatting feeling, on the contrary, it will produce the psychological superiority. This is nothing else than the basic logic of Adivon to reach to the alternative advertisement with the help of the Internet, and then attract distributors by raising its prestige.
Sports brands along the coast in China all set up their business for a short time. Nearly without exception; they all have gone through to copy famous brands overseas. But when they have certain scales, they all will put into lots of money and materials to create their own style, which will be unique. They would like to endeavor with all their efforts to be away from the "dark history" in previous time. It is almost the universal development law in the industry. However, there is such a different company in Fujian Jinjiang, and it would like to go against the fashion trend, insist on blowing the copycat wind and can not do anything to walk an ordinary road, and its name is Adi-von.
When "Adivon" this brand first appeared in the public eye, many people even thought that it was a mischief of a manufacturer. Adidas this word was cut off, and seamed a new rich feeling "Von". The logo was also torn off unnaturally and twisted into a logo, which seemed to be the logo of a farm vehicle brand. There was also the addition of "anything is possible" sentence that was "bring out the best in each other" as well. We can say that it was equipped with all the flashily traits that can be imagined by all of us.
At a time, there were overwhelming ridicules and satires about it on the Internet. In the industry, it was regarded as a typical case of malicious speculation and self destruction. Nearly all the people thought that it will be just like "Master Kong", which has been priced at 1.5 Yuan a bowl within the railway station. When it was ridiculed by the public at a time, and then it will fade away from the vast sea of the counterfeit market at a rapid speed. Six years passed, people who once has taken Adivon as a joke suddenly surprisingly found that it not only does not down, on the contrary, it lives longer and solider, and more and more wonderful. Its annual profit broke the record of one hundred million Yuan.


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Justin Lin
Justin Lin

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