The European Cup is the feast of the fans, the star of the stage, the war between the national teams, and behind this is the game between sponsors. Si...
The European Cup is the feast of the fans,
the star of the stage, the war between the national teams, and behind this is the game between sponsors. Since much has been talked about the outcome of the game, we may try to see it from a different perspective, for example, it's also interesting to enjoy the Euro Cup in the sponsors' side.
The sponsors of 2012 European Cup for all of the 16 teams are Adidas, Nike, Puma and Umbro which has been procured by Nike's subsidiary as its sub-brand from 2008. In the entry of 16 teams, there are 5 under the sponsor of Nike and 6 of Adidas, which are the two biggest winners in this competition, and the other 5 teams is shared by Umbro and Puma by 3:2.
In the European Cup's division, the Adidas department of Greek and Russian developed a war with Czech Republic in the Puma's and Poland in the Nike's in Group A; and the Group of Death Group B has become the main battlefield of Adidas and Nike, Adidas's motherland Germany with Denmark launched a desperate flame with Portugal and Netherlands with the sponsor of Nike for the two qualifying places; Group C called on Adidas, puma and Nike, Umbro; And in Group D, English and Swidish Umbro vs. French Nike and Ukrainian Adidas, The presence of Adidas and Nike might be a coincidence.
At the tournament in the first round, Adidas had a brilliant record - a total of 4 wins, 2 draws, especially the two Adidas-Group B - Denmark and Germany beat Portugal and the Netherlands in the Nike's. The stark contrast is the 5 Nike teams in this round secured only 1 win 3 draws and one defeat while Umbro two draws and one defeat, and Puma 1 loss and one draw.
But as the race progressed, the advantages of Adidas were gradually faded, in the second round of group matches, they only got two wins and a draw, 3 losses and Nike 2 wins, 2 draws and one loss, the record of the civil war between England and Sweden of Umbro was one win and 2 losses while in Puma's side was the most outstanding performance of two wins. Puma continued to keep its advantage in the third round as well as Czech Republic and Italy's victory in promotion after their winning in the group matches, Umbro improved its record to 2:1 in a rising trend. Adidas and Nike competed against each other for 3 times in which Adidas finally made a 3-3 record and Nike got 1 win 4 losses.
In the 1/4 finals of the eight teams, three of them were Adidas's, two of them were Nike's and the rest were Puma's and Umbro's, in which Nike's Portugal beat Puma's Czech Republic, and Germany won Greece after several rounds in the war of Adidas, the main battlefield between Spain and France was the competition of Adidas and Nike in which Adidas won the game. The rest one was the duel of two local brands in which Puma's Italy kicked out Umbro's England by penalty.
In the semi-final first game Adidas and Nike once again expanded the warfare, the Iberian Derby finally ended with the penalty shoot-out out a tie. While the other half is the direct confrontation of Adidas's team Germany and puma's country team Italy which was not shown favors to kicked out Germany into the finals because of Mario Balotelli's out and put out Adidas's ambition to continue the realignment following the 2008 finals.
