It can be difficult to differentiate yourself from the crowd when putting together a portable DVD player listing. Follow these four suggestions and turn a hard to find, difficult to sell item into a high ranking listing that converts well.
Selling portable DVD players on eBay and eBay alternatives like Amazon and eCrater can be good business.
With strong ongoing demand,
low sourcing costs, high perceived values and a good source of China wholesale dropship providers eBay resellers are usually guaranteed of good returns from sales of portable DVD players.
Unfortunately, like everything else in this world there are problems, the one most apparent in the resale of the portable DVD player is the number of other people selling these products on eBay.
With over 2000 products listed on eBay and close to 1500 on Amazon, the challenge is to ensure you get the maximum number of hits for your portable DVD player listing.
The way to do that is to focus on providing as much detail in every aspect of your listing, including the headlines, pictures and product descriptions.
So let's take a look at each of those parts in more detail:
** Get Scientific With Your Headlines **
While getting creative with headline writing is always a good idea, the best headlines on eBay are the ones that provide as much detail in as few words as possible.
That is because a buyer is not going to click on more than 10% of the headlines for a particular product listing.
To get noticed in this environment it is best to go with product details, rather than focus on creativity.
It also helps the search bots find your products easier.
A buyer looking for a portable DVD player on Google will probably type in keywords like "portable DVD player with 11'' TFT LCD Screen" so that they can find products that suit them better.
Having a specific description in the headline will ensure your product figures higher up in the search results.
Good examples of eBay headlines for this product include:
* Portable DVD Player + DVB-T Player and Recorder
* Portable DVD Player with 9 Inch LCD Screen + TV
* Deluxe Portable DVD Player with 11.3 Inch LCD Screen
* Portable DVD Multimedia Player with 7-inch TFT LCD Screen
To optimize your titles further make sure you use a keyword research tool like Google Adwords or SEO book to get the most searched terms.
** Use Photographs To Make The Product More Tangible **
The biggest disadvantage or reservation an online buyer has is their inability to touch and feel the product.
While the 21st century hasn't come up with a solution to this yet one thing you can do is to give the customer lots of pictures to help them visualize it.
Include front, side and back shots, and zoom in on any particular detail; like an extra port, or a unique DVD loading mechanism.
Also have at least one picture that shows the extras that come with the package. The wiring, CDs, instruction booklet and anything else in the package must be clearly documented through photographs.
All this helps with the customer make an informed buying decision and feel satisfied enough buying a portable DVD player from you that they want to recommend you to their friends.
** Get A Product Description That Mixes Emotion And Fact **
As with the pictures, try and provide as much detail as possible in the product description.
Good visuals and complete text will go a long way in completing the sale. Include every bit of information, and be more detailed that you think necessary.
Online buyers can range from the extremely tech-savvy to novices.
It is best to provide maximum information and to help make for an informed and quick buy decision.
But this will only get you half way to a good product description though. By giving your customer a 'payoff' in the body (for example: make every trip with your family a peaceful and pleasant experience) you appeal to their emotions and increase the chances of a sale.
** Give Your Customer Something Extra **
One way of guaranteeing the sale is giving your customer something extra.
This isn't a problem if you are buying items wholesale and then selling them on and you can bundle your portable DVD player with any number of accessories including:
* Headphones
* Solar chargers
* Extra batteries
* Spy cameras
* Bags
This option is available to dropshippers too, although it requires some form of synchronization. By bundling accessories and portable DVD players from the same dropshipper and informing them to send two items in the same shipment you should be able to get around any problems.
Another option is to offer your customers free copyright free material in a CD/download file, which can be separately to the gadget.
You can expect sales to rise if you list accessories in your online store alongside the more expensive DVD players!
So work on your listings before you put them online. With a little bit of research and a little bit of flair you will have your portable DVD player listings ranking high and selling out in no time.
