Woo Your Customers with an Exemplary Brochure Design

Brochures are used by businesses to disseminate information about tourists hot spots, offer heath tips, or simply to promote products. It is a powerful promotional tool that is handed over to people attending business meetings or seminars. Be it a bi-fold or tri-fold brochure design, it should communicate your business message in a capsule.Be it brochure or flyer design, information should be presented to grab and attract  reader's attention. A professional graphic designer creates an outstanding brochure that not only educates, but also boosts the business identity.Ingenuity in DesignYour brochure should be enticing enough to be picked up the moment it attracts a reader's attention. This implies incorporating unique, original design and captivating designs. Look at some of the best ones that are available in the market. Get inspired from them, and create one that outsmarts all your competitors.Knowing the PurposeBefore starting to design, you should know why you are designing it after all! Know the purpose, and then start. For example, if you wish to educate your customers about the chain of hotels  you own, then adding images and information related to the hotels will be appropriate.On the other hand, if you are using it for  selling of your products, then highlight your unique selling points in it. This way it will help you in deciding on the theme, concept and make-up of the brochure.Good ResolutionThe content, graphics and images should look equally attractive, whether online or in print. Therefore, you should be choosing high resolution in the layout. Poor resolution will create a pixilated or blurred impact.For best results, switch to a resolution that is not less than 300 dpi. It will give you a distinct and sharp  outcome.Know the Size BeforeThis is mostly applicable for printed brochures. Know the print size of it from your client. If you print  a  8.5 by 11 layout, but your client wants it to be  8.5 by 13, you land up in soup! All your designing effort, time and energy goes down the gutter!Therefore, always be sure of the exact dimensions before designing.Simplify to Get Noticed!Get your readers to read the brochure by simplifying the text used. No one has the time or patience to read through chunks of text. Therefore, in order get noticed, use headlines, images, bulleted points to highlight significant information.Highlight the benefits of your products with high resolution images or charts. Remember pictures speak louder than words. You can educate a customer better with the aid of an  image than using thousand  words.Similarly, emphasize on essential points by using bullets rather than long paragraphs!Inviting CoverThe cover is the most significant part of your business brochure. Use minimalist design and least amount of text to design an inviting cover. It is the cover that will tempt readers to open it and read! Also ensure that you include a lively image on the cover. You can add your company logo with a tempting catch phrase!Call-to-ActionLast but not the least is adding a call-to-action statement in it. The design and content should encourage customers to take some action. It might be inviting them to your new showroom or simply contacting you for additional details.Your designing effort will be futile if you fail to motivate customers for taking some action.As a designer, it is your onus to impress your clients with an educative and alluring brochure!