Imagine a sunny day on the golf course, engaging in easy conversation with a client. Despite your less-than-stellar golf skills, each hole brings you closer to a sale. Or perhaps, you're finalizing a significant deal over a hearty restaurant meal. Now, erase these images if your business operates online.
In the digital world, there's no sunshine, no physical handshake, no shared appetizer to break the ice. So, how do you establish a warm connection with your customers? The answer lies in being yourself, but on the screen. To thrive, your writing must be clear, enticing, and authentically 'you'. Your words are your handshake, your conversation, and ultimately, they secure your sale.
If you haven't written much since your last school essay, expressing yourself creatively and originally can be daunting. This fear often stems from a lack of comfort and confidence in writing. Therefore, it's worth investing a few hours to explore a good book on writing.
One such book is Joel Saltzman's "If You Can Talk, You Can Write" (Warner Books, and a Writer's Digest Book Club Selection). This book empowers novice writers to "talk" on paper, covering topics like "From Fear to Freedom", "Okay, I've Finally Got a First Draft, Now What?" and "Rules of the Road". This compact paperback is brimming with knowledge, guiding you from a blank page to a final copy. By studying a few books like this, you'll soon be crafting clear, energetic copy that your readers deserve.
However, mastering the art of writing requires practice. The irony of writing is that the pieces we enjoy for their ease and simplicity often require significant effort from the writer. While you may not aspire to be the next Hemingway, strive for clarity in your writing and communicate in a 'voice' that mirrors your natural tone.
Feeling overwhelmed? As the captain of your small business, you may already be juggling multiple roles - creator, systems engineer, accountant, advertising agency, and even janitor. If you have no desire or time to become a proficient writer, there are alternatives.
The most cost-effective option is to draft your own content and have someone proficient in English review it. They can help you edit for clarity and grammar while preserving your unique 'voice'.
Another viable option is to use an Internet writing service. Don't be intimidated! Editors are friendly and approachable. For instance, at Internet Writers, Dr. Nunley, a PhD holder in Communications, is known for his cheerful emails filled with exclamation marks. Meridith Pond, despite her casual attire, is adept at crafting realistic and sharp press releases. Kent, always in his flip-flops and backwards baseball cap, has a knack for finding the perfect word. Ron, a Masters holder in Communications and a public speaking expert, is generous in sharing his knowledge.
To establish a warm connection with your customers online, good writing is key. It may require practice or even professional assistance, but it's absolutely crucial to your success. By injecting your personality into your online business, you can significantly boost your sales.
How Original Should Your Headlines and Slogans Be?
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