Which Copywriting Secrets Work Best?

The thing with most copywriting secrets is that they are so obvious that you would never think of putting them in your own writing. For instance, most writers will tell you to make an offer, make a promise, and then tell the benefit to the consumer. And then, tell them again. And again. This method of constantly reinforcing what they are getting, why, and how great it will be to them will be what makes sales.

Another of the most common copywriting secrets you will find online is that of making your headlines really stand out with action verbs. People want to know that something will “happen” when they buy your product. They want a promise and it has to be something that is worth the purchase. For instance, if you are selling an eBook, you need to make sure that your audience knows how it will benefit them dramatically when they buy it.

Headlines are extremely important and no matter how good your copy is, if you have a headline that turns people away, they will never see your brilliance. That is just one of the reasons why so many writers spend at least as much time on the headline as they do on the entire article. A good headline will cover up a multitude of errors and encourage people to buy in spite of the quality of your writing.