Desktop publishing explained in short
Every company has their own house style (huisstijl) which usually is designed by a Desktop publishing professional. But what is Desktop Publishing (DTP) ? The short definition is “The design and production of publications by means of specialized software enabling a microcomputer to generate typeset-quality text and graphics.” In layman’s terms… a more advanced form of word processing. Page-layout software would be the would be the word processing equivalent of Microsoft Word, only while most often people use Microsoft Word to type up one form of document, a word document, Page-Layout software involves a vast amount of complexity in the placement text and general graphics. A means to an end for both literature, and pictures, covers, etc… Think of how a magazine is designed. There is a cover, separate articles, and various text and graphics throughout. Page-layout software is the most instrumental tool in creating e-books.
In our modern times, the term is used for publishing of any kind. Be it books, magazines, newspapers, websites, e-books. It implies a more professional looking result than simple word processing and involves skills in graphic design. In the early 80’s, in a newpaper company a man anmed James Bessen founded Type Processor One, an IBM program for WYSIWYG display, and sold commercially to the public in 1984. With the advent of this Page-Layout program, the Desktop Publishing market blew up in 1985 with big name companies as far reaching as Apple cashed in on the new phenomenon, thus changing the very foundation of the publishing industry worldwide. Before Desktop Publishing, humanity used an age old technology for typed documents: the typewriter. The ability to create WYSIWYG page layouts on screen, and then print them at a high 300 dpi resolution changed blew open the typesetting industry and personal computer industry in a matter of months. Almost every newspaper company in the United States made the switch to DTP-based programs from the older inefficient layout systems of the early 1980’s
Today, the early desktop publishing of the 80’s is quite primitive. Back then however Desktop Publishing itself was considered a primary skill. Today it is but a secondary skill to artistic direction in graphics, and general multimedia and marketing skills. Skills range from IT related skills like programming and prepress production, to creative skills like graphic and communication design. Graphic Design is the process and art of mixing text and graphics in communicating an effective message in logos, graphics, posters, signs and other various types of visual communication. Desktop Publishing is the process of using a computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books etc.. Although the two are very similar in nature, they are different things, and each industry has developed differently over the years. Some famous DTP applications of today are Microsoft Publisher, OpenOffice.org, PageMaker (along with a whole slew of Adobe DTP products like InDesign and FrameMaker), iStudio publisher, CorelDRAW, Pages (by Apple), PagePlus, QuarkXPress, and The Print Shop. Some of these are free or close to no cost at all such as OpenOffice (open source software) and others have a price that climbs as high as $1000 like Adobe FrameMaker.
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