Every day, countless domains are left to expire and are subsequently returned to the pool of available domains that anyone can register. These expired domains can be a goldmine if you're seeking a high-quality domain for your online business or if you're interested in reselling them for profit. However, there's another significant benefit to owning a previously registered domain - immediate web traffic!
Previously owned domains often come with a history. Many of their former owners had built websites, advertised them, registered them with search engines, and even exchanged links with other sites. All these activities translate into traffic to that domain name.
But why would someone who invested time and effort into building a domain's presence let it expire? The reasons could vary:
Regardless of the reason, this presents an opportunity for you to harness some of the residual traffic and use it to your advantage. You can redirect it to your existing site or use it to kickstart and add value to a new site.
While it's impossible to measure the exact amount of traffic an expired domain attracts, you can determine its link popularity in major search engines. This metric tells you the number of web pages listed in a specific search engine that link to that domain. The more links, the higher the link popularity, and the more traffic the domain is likely to receive. In some search engines, a higher link popularity also translates to a higher ranking.
You can use free online tools like Link Popularity Check to determine the link popularity of an individual domain across five top search engines.
Another method is to use a software program like Popular Domains. This program allows you to import a list of expired domains and automatically check the link popularity of each one.
Leveraging expired domains can be an affordable way to gain instant traffic to your site. However, it's important to use this technique ethically. Ensure the site you're directing traffic to is relevant to the domain. For instance, don't register the expired domain 'ehairplugs.com' just because it has high link popularity and then forward the domain to your site about Internet marketing. Other than that, you're free to use your new domain with 'built-in' traffic as you wish!
"New Trend Shows Domain Branding More Important Than Ever Before."
On Feb. 6th, 2003, ... Inc., ... aweb ... company released a report showing that ... of websites are now visited by direct ... of using search e
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