Email marketing campaigns allow you to communicate directly with your prospective, existing and past customers. The best email marketing keeps and builds relationships with the people on your list and up-sells or cross-sells your products and services. Here are 6 useful email marketing tips.
Pretty much anybody can create and send out an email to a client base. But not everyone can send out the best possible email marketing campaign for their business. Email marketing best practices call for more than simply writing a couple of lines of text and sending it with no thought of what you are sending or who is going to receive it.
As a result, many many people are wasting their time sending out emails and not getting the results they want. The 6 email marketing tips below are some of the best email marketing strategies to help you increase the results from your email communications.
1. What's The Objective Of The Email?
The best email marketing campaign needs an purpose. What is the objective of your email? Are are you telling your subscribers and how do you want them to respond? Emails should always have a clear and concise message. If you're not sure if the objective of your email is clear, ask somebody who does not know what you are doing to read your email before you send it and see how they would respond if they received it.
2. Who Is Sending The Email?
This sounds obvious as you know that you are sending the email, but does your recipient know that? Make sure that your email is seen to be coming from a real person, company, or brand in the 'from' name box. People today are much more cautious and if they cannot connect the email to someone real, it's going to land in the trash or even in their spam. For the best email marketing results, avoid using email addresses like info@ or sales@ These will not be nearly as effective as using an email address that's from a person like jon@ or sarah@. Subscribers want to connect with real people.
3. Does Your Subject Line Make You Want To Open The Email?
The decision made by your prospects and customers on whether or not to open your email is based on what is written in your subject line. The subject line is like the headline of an advertisement and is important to the success of your email marketing campaign. Would you open an email with your subject line?
4. Do You Know Your Audience?
Do you know the worries, desires, needs or wants that your prospects have and how your service or product can solve them. Research from the best email marketing campaigns shows that men have a preference for subject lines and text that convey news or convincing information while most women prefer special discounts or promotional offers. Use current market research to optimize your subject line and content.
5. Do You Let People Easily Unsubscribe?
If somebody wants to unsubscribe from your subscriber list, let them. If you make it difficult, they may label you as spam. If a recipient has no interest in even getting or reading your emails, it is very unlikely that they will ever become a customer. You will not have any success with your email marketing if you worry over someone unsubscribing to your emails.
6. Is It All Sell, Sell, Sell?
The best email marketing campaigns are about building a relationship with the people on you list by offering and providing information. Don't just constantly send out blatant sales messages. Provide beneficial information make your sales messages subtle. Rather than trying to sell in the email, think of getting clicks to your squeeze page.
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