EBay traders and online shop owners, do you source your products from a wholesale dropship company? Then your customer base may be at risk. Read this article to find out how you can protect your customer base without causing any discomfort.
If you're an eBay trader or online vendor and you're using a wholesale dropship supplier to send products to customers then you need to ask yourself the following question...
Do I give my customers enough value for money?
"But why just ask vendors and traders who use a dropship company to handle logistics this question?" I hear you ask.
While everybody involved in the e-commerce industry should try to add value to items they on-sell to customers it is essential for those who use a wholesale dropship company to get their goods to their customers.
This is the only way that they can honestly say that they are treating their customers with respect which will, in turn, lead to higher customer retention numbers.
Besides all the other eBay traders and online sellers who would just love to take your customers there's also the dropshipping firms as well. Because, with no minimum order quantity and, no entry fee (in most cases) why, if you don't add any value, would your customer pay more for the product when they could get it much cheaper from the source once they find it.
While almost every dropship wholesale companies won't send out advertising material in boxes or mark boxes in a way which will allow customers to track purchases back to them it doesn't mean that your customers are nicely tucked away in your database and won't go scurrying off to a cheaper source if you don't give them some sort of special treatment.
The challenge then is to add value to products to ensure that your customers stay will continue to buy from you, even if they know they can get the item cheaper somewhere else, be it a competing ebay trader or wholesale dropship firm.
While people who use a wholesale dropship supplier are unable to put anything in the box as you're not the one packing it, there are a number of ways that you could make sure your customers are more than happy to stay loyal to you.
Some ways and offers, which should result in a successful sale and happy, loyal customers include:* Warranties* High levels of customer service all the way through and after the sales process.* Free digital content.* Extensive marketing and branding* Special deals for the customer
So why those things specifically and how can you use them to increase customer retention without blowing your wad financially?
Technical Glossary of Spy Camera Terms
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