Technological advancements over the last two decades have completely transformed the scenario of Indian television.
However this move has been a slow evolving process with a lot of innovations, entries and changes in the means and types of entertainment. Meanwhile, there has been a constant rise in media that has affected the process of evolution. Also, the rapid growth in technology has opened more windows of change and opportunity in the field and means of entertainment.
There hasn't been too much difference in the content though. Only its ways have changed. Those who grew up watching Star Plus, Zee TV and SET India still get to see them. The only difference being, they can no more watch Gummy bear on SET India or the Disney hour on Zee TV. While the Tulsi's and Parvati's and Prerana's have bid adieu to their on screen characters, we now have a modern version of them in Bade Achhe Lagte Hai on SET India, Saath Nibhaana Sathiya and Pavitra Rishta on Zee TV. Like they say, old wine in a new bottle.The drama only heats up each time.
But what is new is the scripted drama! Yes, referring to the scripted drama in reality shows. Be it making the popular celebrity judges on a reality show quarrel on the camera or be it promising the contestants a big break on Indian television. Reality TV effortlessly gets dirtier, each time round.
If any publicity is good publicity and negative publicity the earliest to make news, BIGG Boss is doing a commendable job! Publicity starved contestants take their easy ticket to fame through the show! Off late, Tanishaa Mukherjee has been making headlineson the show for her alleged relationship with contestant Armaan Kohli. Videos that were leaked online show the two getting intimate in the house. This has suddenly increased the traffic on the site, making it a popular attraction for TV shows online.
While other channels are playing around with shows like Nach Baliye and Dance India Dance to provide clean and entertaining TV shows online, the credibility of dirty play to the Indian viewers is still in question. As per the rules imposed by I&B ministry, the channel has to tone down the explicit content for public viewing. However, most of this content is soon made available online, making it a must watch TV show online, benefitting both the online and broadcast version of the show. So with viewers not complaining about the poor content mixed with a lot of melodrama, it wouldn't be wrong in saying that the channels have managed to crack their audience.
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