Internet marketing is confusing, especially if you are a beginner. About the time you think you have a direction and you get to work, the next bright shiny object comes along. Web 2.0, social networking, video marketing, podcasts, blogs - it’s endless.
Internet marketing is confusing, especially if you are a beginner. About the time you think you have a direction and you get to work, the next bright shiny object comes along. Web 2.0, social networking, video marketing, podcasts, blogs… it’s endless.
Pretty soon you are spinning in circles wondering just how to market. What do you do and when do you do it? Let’s get back to basics: If you aren’t doing the Big Four of Internet Marketing, then you had best start there. Can I be more clear? DO THE BIG 4 FIRST!!!
What are the BIG FOUR you ask?
Number 1: Joint Ventures. You got a product and they have a list, time to get together and promote. Your job is to locate and approach anyone who has a complimentary business. Remember, your competition isn’t going to sponsor you.
Number 2: SEO, known as Search Engine Optimization. Get that website, sales page, squeeze page and blog spider friendly. The Search Engines such as Google are sending out their spiders (robots that read your webpages) to figure out which pages are the best of the web for each keyword. You better know how to talk to the spiders.
Number 3: PPC, also known as Pay Per Click. Ever notice those "Sponsored Links" on the right whenever you Google something? People pay to be there. PPC advertising is still one of the best ways to get folks to your webpage. After all, they went to Google for a reason.
Number 4: Article Marketing. Writing articles like this one turns out to still be one of the best ways to get in front of lots of people. You write a 350 to 500 word article and post it into appropriate article directories. Webmasters come along and post your article on their website. You now get a backlink to your website and you get in front of people who would not have seen you in any other way.
So if you are confused about what to do next in marketing your business, service or product, make sure you have a system in place that addresses, automates and implements each of the Big Four of Internet Marketing.
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