The benefits of a link building service

Feb 17 08:39 2010 Kevan Oswald Print This Article

Link building is a critical component of improving your websites ranking.  However, building quality backlinks to your website can be a difficult and time consuming task.  Considering using an SEO firm that specializes in link building to get the job done.

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Link building is one of the most important things any website owner can do to improve their websites ranking in Google, Yahoo! and MSN Bing.  However, building quality links to your website isn’t as easy as it seems.  You may wish to consider hiring a SEO firm that offers a link building service to get the job done.

One important aspect to consider with a link building service is the quality of links they build.  A company that offers to build hundreds or even thousands of links for two or three hundred dollars is one to avoid, the reason for this is link quality.  Search engines judge the value of each backlink differently.  If you want your website to really rise in the rankings then you need your links to be quality links.  One high quality backlink can often have the impact of more than 100 poor quality backlinks.  There are a number of reasons for this but the two biggest are website authority and webpage content. 

Website authority refers to what Google, Yahoo! and MSN Bing think of the website.  A good link building service will focus on getting links from a variety of website with high authority.  One way to get a general idea of a websites authority is too look at its PageRank.  PageRank is a Google term that assigns a numeric rating to a webpage.  A webpage with a 10 would be considered the highest authority and a webpage with a 0 the lowest.  You can find the PageRank of a page by downloading the Google toolbar and turning on the PageRank option.  

The content of a page also has a significant impact on the strength of a link.  Your link building service should do more than just throw up random links anywhere it can. The link should come from a webpage with content about your product or service.  The keywords you want to rank for should be an integral part of the webpage.  The reason for this is that search engines do everything they can to determine the reason for the link.  They don’t just assume that because one website is linking to another website that the two are related.  Search engines read the text on the webpage to get an idea of what the link is about.  A link from webpage with a lot of text related to your product or service is going to carry a lot more weight than a link from a webpage with nothing to do with your product or service. 

Bottom line, when looking for a quality link building service, you should look for one that provides quality links over quantity links.  Both are important, but as far as SEO is concerned, quality counts more than quantity.  A good link building service should be able to provide you with examples of the types of links they build.  From that you should be able to look at the content accompanying the link and the source of the link.

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Kevan Oswald
Kevan Oswald

For more information on a link building service visit True North Internet Marketing at

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