Getting Creative With Your Marketing Can Really Increase Your Results

Dec 18
08:20

2008

Adam Raley

Adam Raley

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Creativity in the marketplace will make you stand out from the crowd.

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First of all,Getting Creative With Your Marketing Can Really Increase Your Results Articles please do not tell me you are just promoting a generic affiliate page or company website.  That is THE WORST way to market a business online.  You cant really expect to have more than modest results marketing your business this way.

This will only work if you send millions of visitors to your site.  That could take years and cost you thousands of dollars.

First of all, when you just market the company website, you are competing with every other person in your business.  And the fact is if you are using free advertising, many people have probably already seen your business and made a judgment about it.

Chances are, all the EASY sales were snatched up a long time ago, right after your  product or company originally launched.

You need to get creative with your marketing, which will increase your result dramatically.

The most prevalent piece of advice is to brand yourself.  Don't try and sell people on your product or business, sell yourself. Position yourself as an expert in whatever niche you are promoting.  This will help you gain people's trust, which goes a long way in sales.

But a lot of the time, branding yourself isn't enough.

What you really need to do is give people what they want.  How do you know what they want? Well, first you have to get inside your customer's head.  Try and view your offer from their perspective.  Now, think of different ways you can say things and words you can choose that will make people want to check out what you have.

Instead of saying or writing: opt-in to my website to find out really good information about building a business.

Use something like, If you've been struggling, trying to put the pieces of the puzzle together, I can share a couple tips that will really help you take your business to the next level, virtually overnight.

You need to create curiosity and a desire for this person to seek out the information you have.

You can also offer freebies like advertising or downloads or hold little contests and raffles to gain peoples interest.

This works well because people who are trying to build a business want something that will help them build their business, so try and give them that.  If they naturally feel like they are getting something out of the the exchange, so they are more willing to give their information and see what you have to offer.

Just think about it.  If you are promoting yourself and offering a solution to other people's problems, then how many people could you possibly be competing with?  The answer is very few.


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