Google’s Efficient Electricity Consumption

The company which offers a range of online productivity software, such as Gmail for email service, and social networking applications, including Orkut and, more recently, the Google Buzz and Google plus. Its products extend to your desktop as well, with tools such as its web browser Google Chrome, the photo organizing software and editing Picasa, and not to forget Google Talk the instant messaging application. That’s right we are talking about the big daddy of the internet ‘Google’. Google with all its amazing tools and applications is one of the biggest internet companies and runs the best and the most popular search engine by any rankings.

It also enables its users to set up Google accounts and gives a free of cost access to an office suite for all who want one, offersa convenient business package, already has a whopping 20+ million people on its new social networking application Google+, and as if there’s something left there’s the minor case of YouTube at which 48+ hours of videos gets uploaded in every minute. Lets us see that how is all this operated and know about behind the scene working of Google. In order to run all these above mentioned services online the company only makes use of 900,000 servers. These servers in question are immensely efficient and they only use the 0.01% of the worldwide electricity. If such is the case then cloud computing has a very bright future, and the ideas about letting people stay at their homes and work online are quite environment friendly ones. The above given percentage of 0.01% looks even better for Google when you consider the fact that data centers as a whole account for morethan 1.5% of the worldwide electricity usage, and a figure of 2.2%if you are only talking about the US.

Though realistically made but this is just the best guess made by a Stanford professor Jonathan Koomey. Anupper bound was provided to him by Google for the use of electricity, which actually came in at even less than 1% of all the data centers working around the world. In fact, in his wider report observing at data centers in general says that energy use is quite lower than expected based on the projections in 2007. Unfortunately it’s quite difficult to get a hand on Google’s actualtotal server use because they build their own servers. But the fact remains that very low electricity use isbeing put down to obtain superior infrastructure efficiency at the Google facilities. That fundamentally means they are doing more for less which in today’s world is a hell of a commercial advantage. Google is also one of those companieswhich push things for a greener solution such as the use of natural air cooling, setting up data centers which would run on tidal power, or wind, and solar wherever it is possible, and they recycle whatever could be recycled. They also invest in environmental friendly and green initiatives for a good corporate image.