Innovative Strategies in Search Engine Marketing

Jan 2


David Gikandi

David Gikandi

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The internet is a rapidly expanding universe, with a recent study by Cyveillance revealing that it now encompasses over 2.1 billion documents and is growing at a rate of 7 million pages daily. Another study by Berrier Associates found that individuals who spend five or more hours online each week dedicate approximately 71% of their time to information searching. This highlights the significant influence search engines continue to have on web traffic. This article will delve into the latest tactics being utilized by online marketing professionals to gain an edge in the search engine battleground.

Pay-Per-Click Search Engines

Pay-per-click search engines are emerging as a highly effective method for driving targeted traffic to websites. Essentially,Innovative Strategies in Search Engine Marketing Articles you submit your site to these engines and bid for a top ranking. For a small fee per click-through, your site can secure a top spot for your chosen keyword searches., the pioneer of pay-per-click search engines, remains the most popular. The beauty of these engines lies in the control they offer; you set your budget for each click-through and know exactly where your site will rank for your chosen keywords. This guarantees traffic to your site at a price you determine. For more information, visit Pay Per Click Search Engines.

Search Engine Demographics

Understanding the visitor demographics of major search engines can be invaluable when optimizing your pages for higher rankings or purchasing banner ads. Here are some sites that provide this information:

Cloaking and Page Optimization

Cloaking, the practice of using scripts to hide certain pages from browsers while presenting them to search engines, is a contentious issue. While some search engines penalize cloaked pages, many web designers and marketers use cloaking for legitimate reasons, such as directing users with different browser capabilities to appropriate pages or improving search engine rankings. If you're considering cloaking, proceed with caution. For more information, visit Spider Hunter and Fantomaster.

Page optimization, the process of designing web pages to rank highly on search engines, is another key strategy. Many professionals now recommend creating frame pages with optimized HTML in the <noframes> tag while framing the main site. This is generally acceptable to search engines when used responsibly. For software to rapidly create these pages, consider using PositionWeaver PRO.

Correct Search Engine Submission

Automated submission tools often fail to effectively submit sites to search engines. Some engines, for instance, do not accept more than one page submission from the same domain within a 30-minute period. The Search Engine Commando tool, however, submits your pages responsibly and effectively, ensuring you won't be flagged for spamming or have your submission ignored. Learn more about it here.

Interesting Tidbits is now the largest search engine, with a full-text index of 560 million URLs in June, plus an additional 500 million URLs it has yet to visit but could potentially appear in search results.

If you need to exclude certain pages from search engine indexing, consider using a robots.txt file, which is placed in your root folder. Most major engines and many smaller ones use robots.txt files. To learn more about this file, visit WebCrawler and Tardis.