The Causes of Opting Promotion Strategy
It is reported that the Daphne outlets have quarterly seasonal merchandise discount promotions. At the end of August, many brands are putting out discount promotions. The sales turnover of the outlets has geared down and it has negative effects on the decrease of the inventory of the merchandises.
Large amount of stock triggered nuisance. All images indicates that the task of joining businessman has been finished,
then next it is their own grand banquet of Daphne, and the joining businessman will be the first sacrificial lamb of Daphne after finishing preliminary transformation. Although it seems like a drama club of ungrateful, behind it permeated with problems that made many clothing brands be plagued since 2012, and that is pressure on the stock.It is reported that the Daphne outlets have quarterly seasonal merchandise discount promotions. Taking the implementation of promotional price of 99 Yuan shoes for example, the franchisee said the purchase price of the shoes reached 119.50 Yuan, this does not include the middle shipping costs, labor costs, store rent and other costs. The price reduction of the outlets directly suppress the sales performance of franchisee, so this suffered with the collective protest from franchisee. The joining trader large amount of stock and protest make Daphne be conscious to the negative influence of joining business plan, and when the alliance business contract is expired, putting aside the burden on time for Daphne is the best choice.This a fight between famous trademark and the joining trader, Daphne is not the one who started it and it also won't be the final one. Large amount of stock triggered clash and contradicting of interest, which lets the trademark improvement tactic be whirling. Admittedly, the pressure on the stock for many brands has become a big problem waiting to be solved.In late August a lot of trademarks are on sales promotion. Besides many fashionable brands, leisure brand are also on sale and in the army they looks like irritable. Adidas, Lining, Nike, Anta, 361 degrees, Peak, Jordan and Xstep movement trademarks are among them, such as Beijing Xi Dan market Peak special shop, the beginning price of the footwear is 398 RMB, but at the tail of a season it will be 99 RMB for clearance, and the shoe sizes are especially complete.Many persons may have puzzlement about the reason that the movement trademarks are also so worried vigorously promotion while fashionable brand may be popular trend influence and clearance. Seeing these trademarks in the market center daily news you could know the internal reasons.In many banking institutions, these stocks up center daily news pointed out that with the native economic increasing slowdown and the increase of shop rent, manpower cost and logistics costs and the high cost of raw materials brought by cotton prices, native and international numerous movement trademarks happened to coincide into the large amount on stock distress. However, this year the native retailing market growth is slowing trend, and it has more influence on the movement commodities industry to clean out stock. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}
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