Legend of Cartier Jewelry and Cheetah

In 1949, at 13 number peace street, dazzling 152 carats round sapphire is almost as large as the table tennis. There is an arrogant cheetah standing on the sapphire, dotted with convex sapphire round spots on the fur. The person who customized this treasure stared at the jewelry in high admiration. Cartier Senior Sales Director stood opposite them and appreciated his own masterpiece. Jean gave full vitality to the cheetah, and the lady who was enchanted by the jewelry was Duchess of Winsor. Almost at the same time a year ago, the two women met for the first time to discuss the idea of leopard. When the Duchess of Windsor had just purchase a 116 carat rectangular emerald, Jean designed a brooch for the emerald, a golden cheetah sat on top of the stone. Leopard body wad embellished with black enamel spots. The Duchess had a profound love for this design. However, new challenges have emerged; they were going to design a cheetah inlaid with precious coral beads, its mosaics and process must display soft muscle and unique poses vividly. This work will establish historical monument for Cartier and Cheetah. The story between Cartier and cheetah began in 1914, Louis Cartier commissioned painter George to design an invitation card with a theme of “the lady and the cheetah”. George took advantage of elegant style, depicted a young woman wearing a long skirt and a cheetah was beside her feet. In the same year, the black and white leopard totem became one of Cartier’s decorative elements, appearing on the two women’s watch. Two years later, Jane first bought a cheetah pattern vanity case embellished with exquisite clay beads. Leopard rendered in clear and vivid patterns, but only the flat pattern. Almost 30 years later, the cheetah was able to appear in the complete three-dimensional shape. Jane and Louis Cartier got to know in the beginning of the First World War and she entered Cartier in 1933 and was appointed as Senior Sales Director. Because of her inherent imagination and independent personality, her friends called her “lady leopard”. On the floor of her apartment, she even decorated with magnificent leopard skin rug, showing her love for this animal. In 1952, the Duchess of Windsor ordered a new one which was inlaid with diamond and agate. This time, talented designers put their design to a new area, the cheetah was designed to be a flexible bracelet which usually lies within the jewelry box, but when you wear it, it would show incredible softness. Since then, the leopard became the representative animal and the iconic symbol of Cartier. Sometimes, it is ferocious, sometimes arrogant and sometimes fascinating. It transcends time and changeable fashion trends. It changes with the times changing, reflecting the contemporary spirit. Till today, it remains one of the representative totems of Cartier.