How to Become a Dubai Copywriter

Jan 1


Nigel Graber

Nigel Graber

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It's been hard for UK copywriters during the recession. But it's easy to spread your wings and win work from anywhere in the Internet Age.


Being a copywriter in the UK has been tough recently. It’s important to keeping the work coming in and the cash flowing,How to Become a Dubai Copywriter Articles but in the worst recession since the 1930s, that’s been easier said than done.

You’ll probably look back fondly to those days when life as a copywriter was easy. If your website wasn’t on page one of Google, you could pay for it to be there by pumping a few quid at Google Adwords every month. The inbox kept beeping and the phone rang off the hook. But that was 2007. The outlook is a little bleaker now. Try Adwords and those small adverts remain unclicked, except by smartypants tricksters wanting SEO content at $2 a go.

What’s required is a strong Plan B. Luckily, we have one. As a freelance copywriter, you rarely meet clients, right? That means you can work with clients in all corners of the globe over email and on Skype. So you just have to find them. It’s time to put the global reach of the Internet into practice.

How about Dubai? Plenty of good businesses out there. They’ll all be looking for the best copywriter for the job, not one who happens to live in Dubai.

To reach Dubai businesses, copywriters have a couple of obvious methods. One involves dipping your hand in your pocket; the other is essentially free.

If you want to spend a little cash, simply adjust your Google Adwords account to accept geographical clicks for 'copywriter Dubai’ and similar keywords.

If you want to achieve something similar in the natural listings, and therefore avoid the cost, just write a landing page dealing with copywriting and copywriters in Dubai and the Middle East. Tell Dubai businesses how amazing your copywriting is and how they can work remotely with you.

It might also be worth mentioning that your fees are fairly competitive because you don’t have a Dubai palace to pay for.

Of course, you must get your optimisation right. That means putting longtail geographical keywords focused on Dubai and the Middle East in your H1 headline and H2 headings. Then consider keyword density – something like 5% on a 400-word page will be fine. That means that 20 of your words should be keywords.

Just one last step now. You need backlinks. Sign up with high-PR articles and press release sites like this one and write some articles with anchor text that’s relevant to your 'copywriter Dubai' pages. Then you can sit back and smile as your landing page sprints up the North face of Google.

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