The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books.

Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter.

I never got to read all 26 titles, I only read the ones that were available in my classroom. I remember hearing some books were missing because students took them home and never brought them back.

Anyways, I really enjoyed reading those books, so much so that I would reread them multiple times.

If I had to give one reason why I enjoyed them, it’s most likely because they’re packed with curiosity and suspense. I’d even go as far to say that they’re a lot more suspenseful than Scooby-Doo.

Make any person curious about something and they’ll be bound to want to learn more, or even buy something.

Like one of the great marketers, Gary Halbert, once said:

“The #1 reason most people buy something is because of curiosity.”

It’s a powerful emotion. Use it responsibly.

Yes, you can use it on your emails too. By using curiosity and what I teach in my book, you’ll have one heck of an engaging sales email.