I started my Internet Marketing business not knowing how to do it. I guess that's the way most people start. There are so many details. One of the details that really stopped me in my tracks was the little matter of getting a paypal button installed and working. The first time or two I tried to do this I gave up in frustration and beer. But I persevered. All of a sudden one day, I got it!
I had been going along for a while in the Internet Marketing "learning" stage when I got to the place where I needed to be able to get paid. The installation of a paypal button, for all it's simplicity, had to be one of the hardest things for me to learn.
The first time or two I tried to do this I gave up in frustration and beer. But I persevered. And then, all of a sudden, I had it!
And now I can make it easy for you. What's the first thing to understand? It is easy!
It began the day I decided to put up an offer I had put together, drive some traffic to it, and see if it would sell.
Perhaps I'd even sell something on the web. Sounds good, right?
One thing is for sure, you can't make any money unless you have a way to collect it! And that's Paypal.
I had an account there already, for personal reasons, but, I wanted go commercial so I had to jump through some additional hoops.
After that was over, I made my way to the main page of my account and started looking around. I found a pull down menu called "Profile". It didn't seem natural to me that paypal buttons would be under "profile", but they are, and now you know.
So I clicked on profile and it took me to a page called "profile summary". It's a crowded page and it has three columns of categories. You'll want to look in the right side column called "Selling Preferences".
About five lines down, there it is. You select "My saved Buttons", even if you don't have any saved buttons!
That jumps you to another page! If you look over to the right, there it is, in very small print. It's a link to "Create new button". Click it.
Now you jump to another page!
Look at Step One. I was selling a product so I left the first choice at "product".
Move down one.
The second choice is a simple yes or no. I clicked "no" because that decides to give you a "buy now" button.
Now you get to name your product. Make it simple and clear. Type it in. You can skip "item ID".
Next is the price! Be sure to get that right. Then you want to select "Secure Merchant ID". This makes it impossible for nefarious types to view your source code and get your email address for spammers!
Now you are done with creating the button, but there's more. A lot more.
With downloadable products it is typical to send your customer to a download page when they finish purchasing.
This means you better have a download page and know it's URL (address). Making a download page is a whole different article. It's been suggested that you learn a little HTML editing. I'll bet you heard it a million times. No sweat, in HTML the basics are easy.
Next is a simple but critical step. You move down, past Step Two (it doesn't apply to you) and open Step 3.
I do it this way.
1st choice - No.
2nd choice - No.
3rd choice - No.
4th choice - No.
Skip the next choice and you are at the one we care about. This is where you put in the address (URL) of your download page. Put it in! Move down and save.
Right after saving you will be shuttled to your button's code. Copy it.
Now go to the sales page on which you want the button. What I do is find the place I want the button to be on the page and I type in "paypal button".
Now...switch to the source code of that page and find the very words you typed in and select them, and only them. Now hit paste. Do you recall that you copied your new button's code? This is where it goes.
Switch back to normal and...there it is! Your paypal button, right where you want it, and it works! I like to type the words "only $7" right above the button. Be sure to hit save.
Click that button to check it! It should whisk you right to your very first paypal payment page. You're in business!
As a final check you should go through the whole process like a customer. Make sure you go to the right download page and everything is working. If it is, fine. If it isn't, fix it. It could be just a little tiny typo. Work slowly.
Don't worry, any money you pay into your own paypal account is still yours, minus a small fee.
Now, go get some traffic to that page, but not just any old traffic. Send the type of traffic that's looking for what you have!
Then you really are in business.
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