NIKE Air Hyperflight Shoes Tenth Anniversary

Nov 22
13:32

2012

Justin Lin

Justin Lin

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The spirit to pursuit success of our pioneers is worth to remember. Hyperflight designer, Eric Avar's design spirit can benefit people a lot. The real success ingredient that help to win the reputation is the modest attitude to learn from your forerunners.

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People may not believe that Nike Air Hyperflight have been existed for ten years. Time back to June 16,NIKE Air Hyperflight Shoes Tenth Anniversary Articles 2001, it was really ten years past, when Nike Basketball's Flight series appeared, they marked a new trend of the NIKE shoes, its streamlined appearance and futuristic design also contributed to the development and progress of the world's shoe design. Its shining appearance adding with the imitation pearl effect materials created Hyperflight a high praise when it was listed, and the Hyperflight shelves were against a blank. So many years past, other shape design is unable to go beyond this classic, and when you go everywhere you can see its shadow.
The perfect performance of Hyperflight open a new prologue for the shoes design industry. Eric Avar, as the designer of these shoes, has devoted more energy in the design process compare with other shoes, so the reward he had got was really deserved. Diiferent from the other shoes' design inspiration, a car, the simply athletes demand, or even the background under the shoes, his inspiration for this shoe was simply from one of the Nike Company partners.
Although Nike Company had once a special team focused on the design of lightweight shoes, the concept and inspiration of these shoes were all come from Bill Bowerman, a coach of the Oregon University who was once a partner of NIKE Company. Avar explained, when he was only a layman of Nike, far from those proven success of Bill, he just followed the footsteps of these predecessors to go forward. The story of Bill's Nike is really mysterious, he left all his legacy and money to Nike.
For most people, they do not familiar with the story of Bill as the track coach of the legendary Oregon University. He was often help his athletes to reduce the shoes weight, and these modified shoes can significantly help athletes improve a few seconds achievement, the only few seconds help their team won a victory. Thus Bowerman coach and Phi Knight ultimately established the NIKE company. Because Bill has the economic minds, so he was responsible for the entire company's business and marketing. The large amount of Bill's practical and professional knowledge help him create the whole company's shoes design framework.
The year of 2000 for Eric Avar is prepared for the design of new shoes, it is also at this moment, he suddenly thought Bowerman's NIKE story, it is also the story ignited the his design spark of Hyperflight. Avar said, "I have once seen Bill, and I know very well the significance of him to NIKE, and my design of Hyperflight is undoubtedly contributed to him". His story inspired me, and I was also appreciate him.
At that time, the demand for basketball shoes, street ball culture, hip-hop appearance and the constantly promoting personality of the basketball players, the arrogance and fearless Hyperflight was ready to come.
Ten years past since the birth of Hyperflight, its design principle is still work in today's design requirement. When people recall the ten years development of basketball shoes, many companies adopted the physical buffer of a molded plastic upper and stiff. But for Hyperflight series, the antiquated color and old design, it made constant failure and damaged and tarnished the reputation of Hyperflight, no one shoe can compare with the former Avar.