Use QR Codes for Mobile Marketing and Advertising

QR codes, also known as quick response codes, are very useful for mobile marketing and advertising.  They look like two dimensional bar codes.  Your customers will not need a bar code scanner to use them though, since the camera on their mobile phone and an appropriate application will be enough.

Since people are constantly using their mobile phones nowadays, it makes perfect sense to incorporate QR codes into your mobile marketing campaigns.  If your target market is known for its use of cell phones, then this type of marketing can be quite effective.

QR codes are typically black and white. However, you can get them custom made in a range of colors.  To make your particular QR codes even more unique, you can also change their size and shape.  When using these codes though, you need to make sure you use them in the right location.  No matter what design you choose, your marketing campaign will be much less effective if people do not see your QR codes because you have placed them in a bad location.

Many business owners are starting to place them in displays in their store.  People can use their phones to scan the codes and receive plenty of useful information about a specific product they are thinking about buying.  The easier you make it for customers to make a buying decision, the better it will be for your sales.

Another common way people are starting to use QR codes is combined with business cards.  After scanning a code located on a business card, the customer will not need to manually input contact information into their phone since it will be transferred automatically.

QR codes are great for mobile marketing on your website.  You can setup the codes to transfer prospects or customers to your website for a range of reasons.  Once there, you could have them sign up for a newsletter or even receive coupons to save money the next time they patronize your business.

It is also a good idea to consider linking your QR codes to social sites.  You can have them scan the code to like your business on Facebook or even to check in on Foursquare.  If you have a YouTube account, you could even link there.  Customers would automatically be routed to your specific channel where they could watch videos providing information on your business' products and services.

If you are looking to get into mobile advertising, then consider using QR codes.  They can help you market and advertise your business in many different ways.