ForRent.com®, a leading online apartment listing service, has tapped into the power of social media to roll out its “Ready2Move?” video contest, offering apartment hunters a chance to win a substantial cash prize. By integrating with Facebook and leveraging the platform's vast user base, ForRent.com aims to amplify its brand presence and connect with a wider audience. The contest not only showcases the company's innovative approach to marketing but also underscores the growing importance of social media in engaging and expanding customer bases.
Social media has become an indispensable tool for real estate marketing, with platforms like Facebook, Twitter, and YouTube playing pivotal roles in how companies interact with potential clients. According to the National Association of Realtors, 77% of realtors actively use social media for real estate in some way. Furthermore, real estate listings with videos receive 403% more inquiries than those without, highlighting the effectiveness of video content in this sector (Virtuets).
ForRent.com, a division of For Rent Media Solutions™ and part of Dominion Enterprises, announced the launch of its second annual video contest on April 1. The “Ready2Move?” contest invites participants to creatively express why they are eager to move, with the incentive of a $10,000 prize. This initiative builds upon the success of the previous year's contest, which saw a 57% surge in site traffic for ForRent.com.
The contest is not confined to the dedicated site Contest.ForRent.com; participants can also enter directly through Facebook. With over 52 million U.S. users spending an average of 169 minutes per month on Facebook, according to comScore, the platform's integration is a strategic move to reach a broader audience.
ForRent.com aims to harness the viral nature of social media. As Brock MacLean, senior vice president of national sales and development, explains, a humorous and catchy update about moving can spark conversations and organically spread brand awareness.
The company is also increasing its social footprint by syndicating content to YouTube and engaging with its growing Twitter community. These platforms, along with MySpace, are part of a concerted effort to promote the contest and encourage participation.
The contest runs from April 1 to May 27, with public voting taking place from May 6 to June 24. Not only do entrants have a chance to win, but one voter will also be rewarded with a $1,500 prize simply for casting their vote.
The top three finalists and the grand prize winner will be revealed around June 24, concluding the contest and celebrating the creative efforts of the participants.
For those interested in learning more about the “Ready2Move?” video contest or to review the official rules, they can visit contest.forrent.com.
For Rent Media Solutions, headquartered in Norfolk, Virginia, is a comprehensive resource for finding apartments, townhouses, condos, duplexes, and more. The division operates ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™, offering over 50,000 listings nationwide. Dominion Enterprises, the parent company, is a marketing services powerhouse with a strong presence in various industries, including automotive, real estate, and employment.
In conclusion, ForRent.com's “Ready2Move?” video contest exemplifies the innovative use of social media in real estate marketing. By engaging with a vast online community, the company not only promotes its brand but also provides a fun and interactive platform for apartment seekers to share their stories.
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