In these challenging times, copywriters need to spread their wings and win work from wherever they can. Here's how to target businesses based in Devon.
People running a business in Devon and needing a copywriter should be looking for the best fit for the job. But hunting on Google for 'freelance copywriters Devon' will find only the nearest copywriters, and perhaps not the best ones.
In these days of the Internet, it doesn't matter if your copywriter is in Devon, Derbyshire or Doncaster. With email, Skype and the phone, keeping in touch isn't going to be a problem. That's why freelance copywriters can easily earn money from clients all around the world.
I'm assuming your website is well-optimised and has great back-end stuff. Excellent. Now it's time to take work from under your competitors' noses.
You have two options: you can mess about with your Google Adwords account so that those searching for 'copywriter Devon' and 'copywriting Devon' click onto your site.
But Adwords costs money. A much more cost-effective way forward is to create landing pages all about freelance copywriting and copywriters in Devon. You can write about what you can offer remotely as a freelance copywriter. If you're based in more northerly climes, this is your cue to sell the value you provide compared with southern copywriters who have to cover their inflated mortgages.
No doubt, you don't need to know much more about SEO. But do make sure your keywords are sorted out and placed in your H1 headline and H2 headings.
What about keyphrase density? Try for anything from 3 to 6%. In a 300-word page about copywriting in Devon, that would be 15 occurrences. As for word count – be guided by articles sites, which ask for around 300 or 400 words per page.
So you've suddenly become a superb Devon copywriter, thanks to your new web page. Now you have to build your backlinks. So write a few articles and press releases talking about copywriters in Devon. Make sure you write relevant anchor text, then sit back and watch your Devon copywriting page soar into the higher reaches of Google.
Of course, Leeds copywriters or copywriters in Portsmouth aren't necessarily any better than a copywriter in Devon. Let's be honest, Devon is beautiful, but it's no hotbed of creative copywriting and Devon copywriters won't be charging £100-an-hour.
Why not give it a go?
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