Why Toronto Firms Should Use a UK Copywriter

Apr 30 21:16 2012 Nigel Graber Print This Article

Toronto businesses looking for some relief from the global downturn need a new strategy. Here's why it makes sense to work with a UK copywriter.

Normal 0 false false false MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

The global downturn has rumbled on rather too long. For some firms in Canada,Guest Posting the situation has become intolerable.

For firms in Toronto, Vancouver and Calgary, copywriting might seem the best way out of the mess. After all, you have to speculate to accumulate – you can't fight your way out of recession by simply spending less – so you should always do it in a professional way.

But the USP (Unique Selling Point) still reigns supreme, despite the downturn. That means that your firm or product must have a point of difference from the competition. If you can't pinpoint one, you can at least sound different.

The best way to achieve that is by looking outside your comfort zone – by engaging a copywriter from outside Toronto. Maybe even a copywriter from as far afield as the UK.

UK copywriters tend to be more creative than the Toronto copywriter. It's an alternative voice – something less full-on, more quirky and humorous. It's a more subtle form of persuasion.

And let's be honest – maybe you've had your fill of those 32-page sales letters (sometimes all on one web page) that the Toronto copywriter loves so much? If you get to page 32, you'll probably need a vacation on Hawaii. You deserve a Victoria Cross for reaching the end.

There are plenty UK copywriters regularly writing for the Toronto copywriting market. Let's face it, there aren't many times when it's absolutely essential to meet your copywriter. This is the age of the Internet and much can be accomplished on email, the phone and Skype.

Toronto firms who use a British copywriter find that the UK sense of humour works well. It's one element that tends to be missing with the work of the Toronto copywriter.

It's a soft-sell, quirky approach to copywriting that has been demonstrated to perfection with UK smoothies company Innocent Drinks. The firm has pioneered a zany, humorous copywriting style that's spawned many imitators in the UK and around the world, including Toronto.

It's laconic copywriting. Toronto firms looking for an upturn could do worse than replicate it as they search for a competitive difference in a brutal market.

So, anyone looking for a copywriter in Toronto might just consider spreading their search across the big pond. That alternative voice could be the difference their firm needs to stand out as the global markets lurch towards recovery.

Source: Free Guest Posting Articles from ArticlesFactory.com

About Article Author

Nigel Graber
Nigel Graber

The author is well-respected among Toronto copywriters. He works with several Canadian businesses, thanks to his web page talking about being a copywriter in Toronto.

View More Articles