The Case of TikTok Obsession Going a Bit Too Far

I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're getting the younger people hooked on the app. But certain people I personally know are always on the app to the point where it's a bit concerning.

Here's a short story.

There's this group of girlfriends I know who love to showcase their dance skills to the people of TikTok, whether it's their own choreography or these short dances better known as "TikTok dances."

And don't get me wrong, they're all pretty good dancers, especially since some of them have been dancing since they were children.

But sometimes I feel like they go a tiny bit too far.

Here's what I mean.

Back in February, the group of girlfriends, a couple of other friends, and I volunteered at New York City's Lunar New Year parade. We helped make the props and even got to join the march.

During the march, there would be moments where we had to stop because of traffic reasons. And sometimes during these moments, the girlfriends group would pull out their phones and record each other dancing for TikTok in the middle of a parade.

What's that saying?

"There's a time and place for everything."

If you ask me, recording dance content for TikTok in the middle of a parade was definitely not the right time nor place.

But when it comes to selling and emails, I don't think there's ever a wrong time nor place.

You should sell something in every email you sent out to readers. And it doesn't have to be something for them to purchase. It can be other things like directing them to a video, a new podcast episode, or signing up for a webinar.

But you don't want to blatantly ask them to do it. Try to make the experience fun. Give them a fun email to read.