Lots of Famous Stars Have Participate in Shooting the Propaganda Video of Adidas

Dec 3 09:59 2012 Justin Lin Print This Article

Running shoes that belong to Adidas Colima Cool Breeze series, in 2012, have been solemnly released. The promotion film shoot was finished by the participation of a lot of celebrated stars. With a view to make more people experience the fun running sport, this style of shoes can inspire more people to go into action. Various runners will feel comfortable to wear this style of running shoes.


On April 11,Guest Posting 2012, Adidas running officially released the 2012 new Colima Cool Refreshing Breeze series of running shoes. A famous actor, Yao Chen and the Beijing Olympic boxing champion, Zou Shiming were invited to jointly open the new season all Adidas 360-degree breathable and cool running journey. They will invite the national consumers to join the interactive activity of breaking ice and winning the cool breeze running shoes that will be launched in one hundred stores of Adidas since April 14.

In the meantime, the "Indiana Jones" mobile game is going online, and runners will be offered with the cool running that is full of interests. As for the running sport, marketing activities of this series are concrete displays of the brand idea named "try your best" of Adidas. It aims to promote the 360-degree cool and breathable running, a kind of healthy and active lifestyle to be developed and popularized in domestic area.

The running conference of 360-degree cool breath of Adidas drew its curtain with a promotion video that was shot collectively by some famous people, such as David Beckham who is a international superstar, Derrick Rose who is "the most valuable player" of NBA, Ligonier Massey who is the "footballer in the year", Zou Shiming who is the Olympic "Asia boxing champion" as well as Katie Perry who is a pop diva. The fresh breeze running shoes of Colima Cool have been highly recommended by Zou Shiming and Yao Chen these two stars at the conference. Even if facing the challenge that the running shoes were frozen, they also tried without hesitation. They eventually got the Adidas refreshing breeze running shoes of Colima Cool Fresh Ride what they hoped because of succeeding in using their talents to break the ice.

About shooting promotion video on the spot; Zou Shiming also shared his experience. It was said by him that cooperating with various fields' superstars was an impressive experience. "This set of propaganda film will encourage more people to participate in running sport, and to experience the infinite pleasure it brings". He made a supplement, "It was my luck to experience the super-breathable performance of the new Colima Cool fresh-breeze running shoes in advance when I shot the video, and it made my feet always stay dry and comfortable". The new season Adidas refreshing breeze running shoes deserve to be owned by each person who loves running.

The "make full efforts" brand spirit of Adidas has been faultlessly interpreted by the starry representation lineup with the purpose of inspiring global young people to invest all their energy in the rank of the 360-degree breathable and cool running, and then seek for enjoyment. It was said by Jenks Meyer who is the vice president of the performance department of Adidas that it was their pleasure to go on writing the classic legend of Adidas Colima Cool, and provided new fresh breeze series running shoes for people who love sports. This style is a classic work that is made by lots of people's efforts, and it is suitable for runners at different levels as well as to make the running process be more comfortable.


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Justin Lin
Justin Lin

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