How to Become a Southampton Copywriter

Dec 3


Nigel Graber

Nigel Graber

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It's getting harder for UK copywriters to attract new business in the recession. But all it takes is a little imagination.


The copywriting game in the UK used to be a breeze. Once upon a time,How to Become a Southampton Copywriter Articles British freelance copywriters could rely on Plan A to bring in new business. You just needed a fairly modest monthly sum directed at Google Adwords and the phone would always ring and the inbox would forever beep.

Or so it seemed. Then came 2008 and all that. The queues started forming outside the Northern Rock and we’ve never looked back – or rather, we’ve never looked forward. This could be the recession that never ends.

This means that the challenge for the UK copywriter has been to find a Plan B. The obvious way to do this is to find markets where copywriting is still required. This could mean looking overseas or it could mean just making yourself more widely available back home.

Luckily, we have the Internet. This means we can work wherever the fancy takes us. All that’s needed is a bit of effort.

Let’s say a Southampton business is in the market for a freelance copywriter. It’s in their interest to find the most suitable freelance copywriter for the job – not a copywriter who just happens to be in Southampton. And let’s be honest – in the age of the Internet, there’s rarely a good reason to meet clients, is there?

All you need do is promote yourself as a freelance copywriter based in Southampton. There are a couple of methods for this, one of which is practically free of charge. If you want to spend a few pennies, simply adjust your pay-per-click campaign to admit searches for ‘freelance copywriter Southampton’ and ‘freelance copywriting Southampton’. It’s easy, although it will cost about 70p a click.

But you can get around that expense. All you have to do is write a landing page all about copywriters in Southampton and then put it into your content management system. Maximise it for the correct keywords and off you go.

But to make full use of this opportunity, you’ll want some backlinks. This is easy enough. Register with a number of good articles sites – like this one – and put together some articles about copywriters in Southampton. Then ensure your anchor text (the words that searchers click on) are relevant to Southampton copywriting, and you’re good to go. Sit back and watch your landing page surge up the North face of Google.

Here’s an example of just such a page. The copywriter has written a landing page all about Southampton copywriters, yet he’s based in Lancashire. Why not give it a go yourself?

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